Leading printer manufacturer Lexmark has acquired 62% of multifunction printer sales in Egypt during the first quarter of 2023, as per figures revealed by US-based market research firm International Data Corporation (IDC). The sales upturn is due to an extended partnership between Lexmark and Raya Electronics, the largest strategic partner of the American company in Egypt, and subsidiary of Egypt’s biggest electronics and IT solutions retailer and distributor Raya Trade.
Raya Electronics has concluded several strategic deals to meet the printing needs of corporate and government entities by providing them with the necessary equipment and solutions. The company client portfolio has over 500 customers from among leading corporates, ministries and governmental bodies, banks, educational and cultural institutions, energy and tourism sectors, new residential complexes, and more. Bassem Megahed, CEO at Raya Trade, says, “Raya Electronics has always been an effective and reliable partner for prominent government and private institutions, owning the largest share in the electronics and technology solutions market. We have been unique in providing the largest package of services and solutions to our customers, which would not have been achieved without our partnering firms who share similar goals of excellence and provide the best services and products at the highest level. In this regard, we are proud to be the main strategic partner of Lexmark in Egypt, leading the way in providing various printing solutions, sales, and after-sales services to a long list of clients.”
Sinan Emon, General Manager CEEMEA (Central Eastern Europe, Middle East, and Africa) at Lexmark International, says, “We are pleased with our partnership with Raya Electronics adding greater value to users of our products and services in the context of strengthening our focus on the corporate and institutional market in Egypt by launching a new plan to supply innovative products and solutions that help them achieve increased productivity at lower costs. Being fully aware that companies need integrated solutions to achieve success in their business, we always strive to provide them in a cost-effective manner.”
Lexmark’s announcement comes as a part of its continuous efforts to provide effective and innovative solutions to its customers all over the world, expand its scope of business, and enhance its presence in global markets.
Raya Trade is a subsidiary of Cairo-based Raya Holding for Financial Investments, an investment conglomerate managing a diversified investment portfolio of 11 lines of business in various industries including automotive, consumer electronics, contact centre, e-payment, FMCG, food and beverage, home appliances, information technology, land transport, PET remanufacturing, and smart buildings.
