Union Prepress Solution in Jordan enhanced their capabilities in digital printing with the installation of a Xerox CP 1000, which is the first of its kind to be installed in the country. The investment was done to meet the increasing print demands and to meet the varying demands of customers.
Union Pre-press Solution founded in 1997 offers various printing services, and has a wide range of customers, both regional and international. The company exports its publications to countries such as Saudi Arabia, Sudan, Syria among others, and employs around 30 workers in different departments.
In an exclusive interview with ME Printer, Mohammed Abu Taha, General Manager of the Union Prepress Solutions said that the new deal aims to keep the company in tune with the latest trends in digital printing. “With the Xerox CP 1000 we have made a head start in to digital printing in Jordan and we are confident that it will be reflected positively on us as well as our customers.”
Detailing more about the company, Abu Taha said, “We offer various printing services that include gravure, flexo, printing on metal or different materials etc. We also provide complete prepress, press and post press services to our clients.”
Reasoning his decision to choose a Xerox machine, Abu Taha said that their previous experience with Xerox had led them to this decision. The company had earlier owned a Xerox 700 and was completely satisfied by its performance. “The Xerox 1000 will serve us both in terms of production or colour accuracy or in terms of operational efficiency,” he said.
Abu Taha added, “The Xerox CP 1000 can print over 6000 sheets per hour and on material of thickness up to 350 gm and paper size of SRA3. Along with that we have placed an order for an extra five colour clear ink station, which will enable us to provide a number of printing effects such as spot UV, spot varnish as well as watermark and other special printing effects. We believe that these unique properties will make us stand apart from others.”
Abu Taha mentioned that there is good potential for digital printing in Jordan and that he expects to increase the share of digital printing in Jordan over the next five years.
He added that at drupa 2008 everyone was talking about digital printing technology and its extent of development. “We were surprised to see that in less than five years, digital printing has evolved to a great extent. Therefore we decided to follow the trend and in 2009 we started focusing more on the possibilities of digital printing.”
Talking about the print market in Jordan, Abu Taha said, “The print market was very active and posted good figures during the past years. I would say that although the size of the market is not that big, the demand is increasing day by day. We expect further improvement in the coming period. We are confident about our capabilities and we possess the required expertise to serve our clients.”
Diaa Isa, production technology manager at Arabian Office Automation Company (AOA), the exclusive distributor of Xerox in Jordan said that deal confirms the commitment of Xerox towards the printing market in Jordan. “We are keen to provide our customers in various sectors with the latest technology solutions that meet the requirements of the printing market in Jordan, including helping them to enhance their business performance,” said Diaa.
Diaa said that the Xerox CP 1000 will serve the entire printing sector, whether commercial or industrial. He explained that the new Xerox press will help service providers to control and reduce operational costs, and the meanwhile increase the size of their digital production.
He added, “The market in Jordan tends to keep up with the latest printing techniques and we have always worked to increase awareness about the role and integration of digital with offset printing. We registered a 10% growth last year and our market share reached between 50 to 60% which shows the high demand for digital equipment in the country.”
