Imaging technology provider Miraclon has announced its new partnership with ElKassab Foreign Trade Co., part of Cairo-based ElKassab Group. As its new channel partner in Egypt, the company will be responsible for developing and implementing sales, marketing, and technical support services for KODAK FLEXCEL NX solutions in the rapidly growing flexo market.
The new partnership, according to Walid Soufi, Business Director at ElKassab Group, is also a strong strategic move for ElKassab as the local industry is seeing a sharp rise in flexo printing. “As one of the biggest countries in Africa, Egypt produces a large percentage of all packaging for brands across the continent and even further afield. Up to now, brands have chosen gravure for the quality it delivers, but as they look at alternative options due to shorter runs, sustainability targets, and the need for faster turnarounds, FLEXCEL NX technology allows them to consider and choose flexo printing as a viable alternative,” says Soufi.
Kris Capiau, Packaging Sales Director Middle East, Africa and Turkey at Miraclon Corporation, adds, “Egypt is proving to be a key growth market for flexo printing, with a host of opportunities for trade shops and converters to take advantage of FLEXCEL NX technology. The ElKassab team is well placed to maximize opportunities in the region with their technical knowledge and strong customer relationships, and I’m confident that both existing and prospective customers will benefit from their expertise.”
