A VIP Visit to Advance Vision 2030 Goals

Saudi Xerox Delegation Tours Xerox UK Innovation Center

In its latest endeavor to foster digital printing in the Kingdom of Saudi Arabia and strengthen its role as a major digital player within Vision 2030, Saudi Xerox hosted a high-level government delegation to the Xerox Innovation Center in the UK.

The delegation included decision makers from leading Government and Semi-government institutions. This visit marked an important step forward in advancing the country’s Vision 2030, showcasing how global innovation can directly support the Kingdom’s national priorities.

The Saudi delegation witnessed firsthand exposure to the company’s global state-of-the-art technologies. The visit’s primary objective was to reinforce KSA’s transformative goals while giving delegates the opportunity to experience advanced digital technology in action. It clearly reflected the Kingdom’s commitment to adopting global innovation in line with its modernization agenda.

It’s Show Time

The delegation was welcomed by Steven Bandrowczak, chief executive officer at Xerox, followed by Hubert Soviche, president of Global Production Group at Xerox. Soviche laid out the company’s strategy and end-to-end production ecosystem, and explained how it could benefit the Kingdom’s objectives on the road to Vision 2030.

After this insightful introduction, top experts talked about Artificial Intelligence and the End-to-End Xerox Ecosystem, built around productivity, workflow automation, service delivery, data security, and sustainability. Case studies based on international government deployments provided practical insights, while a networking lunch, an open Q&A session, and a roadmap discussion concluded the program.

Delegates were introduced to the company’s latest innovations through a series of live demonstrations and knowledge-sharing sessions that were both engaging and insightful.

The highlight of the showcase was the Xerox Iridesse® Production Press, the world’s first six-color digital press. Iridesse embodies the digital revolution in full swing, offering capabilities far beyond the reach of traditional offset. Designed to meet the growing demand for high-value applications, it can easily produce personalized, variable-data, and TransPromo documents. With its award-winning Color FLX Technology, Iridesse layers CMYK with up to two Specialty Dry Inks in a single productive pass, maintaining perfect color-to-color registration.

Other highlights included Workflow Automation, Managed Print Services, and Cloud Print Management—essential tools for success in today’s competitive corporate landscape.

in addition, a teaser of the upcoming Xerox® IJP900 Inkjet Press capabilities were presented through detailed sessions and sample outputs, giving delegates a full appreciation of its potential.

Steven Bandrowczak, CEO of Xerox, added:

“Saudi Arabia is rapidly advancing toward its Vision 2030 goals, and Xerox is proud to be part of that journey. By combining our legacy of innovation with Saudi Xerox’s local expertise, we’re helping institutions unlock new levels of efficiency, creativity, and sustainability. As the Middle East looks toward greater digital transformation and diversification, we plan to introduce localized solutions that directly support these objectives and the region’s broader growth initiatives.”

The event’s center of gravity was Saudi Vision 2030. Meanwhile, what Xerox offers—including Workflow Automation and Managed Print Services, which embodies the Kingdom’s goal of building a thriving digital economy by improving efficiency and optimizing resources. To take full advantage of Xerox’s workflow, the company offers powerful engines such as the Iridesse Production Press, with its groundbreaking color and personalization capabilities. Meanwhile, Xerox’s strong emphasis on data security and sustainability reinforces the Ambitious Nation agenda, ensuring that modernization progresses responsibly and transparently.

Mehmet Sezer, General Manager of Saudi Xerox, summed it up perfectly:

“Technology is crucial, and Xerox positions itself in Saudi Arabia as a high-tech company with strong client relationships. This visit allowed us to demonstrate how our innovations translate into real value for key sectors aligned with Vision 2030. With over 3,000 active client contracts and a 98 percent retention rate, our strategy is clear—to remain a trusted partner, deliver high-quality services, and continually expand our portfolio in ways that support the Kingdom’s digital ambitions.”

This visit marked more than a showcase—it was a milestone of partnership and shared vision. It reaffirmed the Kingdom’s determination to harness innovation as a driver of national transformation and underscored Xerox’s role as a trusted ally in that mission. As Saudi Arabia moves forward on its Vision 2030 path, Xerox and Saudi Xerox stand side by side—turning collaboration into lasting impact and innovation into sustainable growth.

Epilogue

Saudi Xerox’s name is synonymous with innovation, building on a legacy of pioneering technologies such as the personal computer, the mouse, and the graphical user interface. Xerox’s enviable legacy and its constant quest for technological innovation form an ideal blend for a forward-thinking nation like Saudi Arabia and a forward-looking company like Saudi Xerox.

Beyond technology, the visit fostered a meaningful dialogue on the future of digital transformation in Saudi Arabia. The atmosphere throughout the day reflected genuine enthusiasm for collaboration and a shared belief in technology’s role as a national enabler.

“It is an exciting momentum of exchanges on strategic topics shaping the future—from AI and workflow automation to data security and sustainability. Xerox’s end-to-end ecosystem is designed to boost productivity and deliver measurable ROI to our valuable and longstanding government and enterprise clients alike” added Ahmed Abualola, head of Government Sales at Saudi Xerox

The visit reaffirmed that innovation and partnership remain the cornerstones of Saudi Xerox’s ongoing contribution to Vision 2030 by continuing to drive innovation and shape the future of digital transformation in the Kingdom.