From Print to AI – Saudi Xerox Commemorates 40 Years of Innovation Journey
Saudi Xerox recently celebrated four decades of operational excellence in the Kingdom of Saudi Arabia, hosting an annual kick-off celebration centered on the motto One Team….One Vision….. The milestone event not only honored the company’s 40-year history but also served as a strategic platform to define its future path in alignment with the Kingdom’s digital transformation goals.
During the ceremony, highfliers were honored, with Asta Dekiniene, General Manager of Xerox CDG & MEO North, International Operations, presenting an achievement award to Mehmet Sezer, General Manager of Saudi Xerox, in recognition of the team’s exceptional performance over the past year.
“Congratulations to the Saudi Xerox team on an extraordinary journey of growth and excellence. Your achievements reflect passion, resilience, and a deep commitment to delivering innovations that transform the clients’ experience across the Kingdom of Saudi Arabia. Strong leadership and dedicated people continue to drive this success—creating real value and shaping the way our clients work. For 40 years, the partnership between Xerox and Saudi Xerox has stood as a testament to unity, trust, and shared purpose, empowering us to reach new levels of impact together. Thank you for your focus, your actions every day, and the remarkable achievements you continue to deliver.” compliments Asta.
From Print Expertise to Strategic Technology Enablement
Saudi Xerox’s achievements during 2025 are a clear manifestation of the company’s broader shift within the document management and print industry. While Xerox’s DNA is rooted in the print industry, and print remains one of the company’s core strengths, it is now deeply embedded within wider digital ecosystems that include workflow automation, intelligent information management, cloud services, and cybersecurity.
This evolution was intentional, where the focus was never on technology in isolation, but on relevance and value. “Technology is important, but what truly matters is how it supports our customers’ objectives. Our approach has been laying the groundwork for digital transformation by optimizing document workflows through our Managed Print Services. We’ve helped businesses transition from paper-heavy processes to more efficient, digital workflows, freeing up resources to focus on broader digital initiatives. We deliver solutions that drive customer success and enable a new, better world, while improving workplace productivity through essential products and services for today’s hybrid workforce,” elaborates Sezer.
For Saudi Xerox’s team, the digital workflow represents the syntax or language that brings together all components of an intelligent document. Print is not viewed in isolation, but as part of a broader communication ecosystem.
That is why, during 2025, Saudi Xerox expanded its portfolio beyond managed print services into intelligent document processing, AI-enabled workflows, advanced security solutions, and cloud-based platforms.
From Document Management to Tailor-made Solutions
While document management continues to be at the core of Saudi Xerox’s expertise, the company has expanded its offerings through strategic alliances with leading service providers. Today, it delivers a diverse range of advanced solutions that go well beyond printing, including hyper-personalization, generative AI, augmented reality (AR), and advanced security and cloud solutions. These have become essential tools for both private and public sector organizations enabling operational modernization, enhanced customer engagement, and expanded market potential.
Saudi Xerox’s transformation reflects its commitment to addressing customer needs and driving meaningful change across industries, further supporting the Kingdom’s digital transformation ambitions.
New Headquarters for New Growth Phase
Another milestone in 2025 was Saudi Xerox’s relocation to its new state-of-the-art headquarters in Riyadh. More than a physical move, the new facility reflects the company’s transformation into a modern technology partner.
Moving Forward with a LEAP
As the world’s most-attended technology event, LEAP 2026 returns to Riyadh alongside its dedicated AI stream, DeepFest, serving as a major gathering for the global AI ecosystem. The fifth anniversary of LEAP will see Saudi Xerox participate as a key contributor to the Kingdom’s digital transformation and AI focused platform at Deep Fest. This will be an official launch pad for Xerox IT Servives and Solutions. President of Xerox IT Solutions Munu Gandhi is among the confirmed speakers at the event.
