Canon Middle East, has announced the publication of a guide for Print Service Providers (PSPs) who want to incorporate cross-media into their service offering. Developed using in-depth industry research, expert market knowledge and insight from independent Essential Business Builder Program (EBBP) consultants, this resource will help PSPs to better understand the opportunities presented by cross-media and how they can benefit from them.
Following a detailed introduction to cross-media, the guide explains, step-by-step, the journey that PSPs can take to become marketing service providers (MSPs). It also helps position professional quality print as a highly relevant and effective communication platform alongside digital channels. In addition to information and insight, the guide also provides inspiration in the form of case studies about businesses that have successfully incorporated cross-media into their service offerings, as well as showcasing examples of innovative and effective cross-media applications with measurable Marketing Return on Investment (MROI). Completing the guide is an independent overview of the leading cross-media technologies, provided by industry analyst, Infotrends.
Hendrik Verbrugghe, Marketing Director at Canon Middle East says: “Cross-media has long been seen as the next big opportunity for printers. However, our research shows that many PSPs have struggled to grasp exactly what it is, whether it’s right for their business and how they can get started. With this guide, we’ve set out to help our customers grow their businesses by answering these very questions.
“Combining inspiration with in-depth insight and drawing on our experience of working with successful cross-media marketing service providers, the guide serves as a conversation starter between PSPs and their customers. We hope that the guide will become a helpful reference tool for those who want to further leverage the value of print and their core competencies in a multi-channel communications mix,” concluded Verbrugghe.