Textile Design Traditions Get A Modern Twist With Digital Textile Printing

Epson, For.Tex and F.lli Robustelli will present the Print Your Vision project at the 17th ITMA, the world’s largest exhibition of textile machinery to be held November 12-19, at Fiera Milano Rho. The project was created to promote digital textile printing. The four young designers, at the project’s heart, were asked to reinterpret designs preserved in the Como Antonio Ratti Foundation Textile Museum’s archives. They will reproduce them using the MonnaLisa digital printer and Genesta inks.

The innovative Print Your Vision project results will be shown at ITMA, on the three companies’ stand (Hall H18 Stand D101 – D102 – D103). It will be decorated for the occasion with beautiful tapestries depicting the four designer’s final creations. Visitors can learn about the latest developments in technology and see how the textile tradition may be revisited using the designers creativity and revitalized with the help of the three partners’ digital printers.

Print Your Vision coordinator Matteo Augello is a fashion and popular culture historian who selected the designers. He commented:

“With Print your Vision we wanted to show how digital printing technology can be a great resource for fashion. It is a way to revisit the past in a modern way through the study and reworking of ancient fabrics. It means they can find the most diverse uses, from interior design to high fashion. Print your Vision is a link between past and future, making it possible to combine the vast, important Como cultural heritage with the new technological scenarios that will influence the textile industry in the coming years.”

Vital to the Print Your Vision project was the support received from the Antonio Ratti Foundation which provided the MuST (Museo Studio del Tessuto) archives to the designers.

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