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Obeikan, Nahdet Misr Join Hands to Transform Education

Obeikan Investment Group, a renowned conglomerate with expertise across multiple sectors in Saudi Arabia, and Egypt’s Nahdet Misr Publishing Group, a leading provider of integrated and innovative educational, digital learning, and publishing solutions, have signed a memorandum of understanding (MoU) that is set to revolutionise the educational landscape in the MENA region. The MoU was signed by Abdallah Obeikan, CEO of Obeikan Investment Group, and Dalia Ibrahim, CEO of Nahdet Misr Publishing Group.

The strategic partnership is focused on driving educational development and fostering economic sustainability in the region, with both parties committed to creating innovative and advanced educational opportunities that harness the transformative power of modern technology. The collaborative approach is expected to cultivate an inspiring and dynamic learning environment, nurturing innovation and creativity among learners. The partnership aims at empowering nations in the region to effectively navigate the ever-evolving global technological landscape, enabling them to thrive in the digital era.


The scope of cooperation between Riyadh-based Obeikan and Giza-based Nahdet Misr includes the development of educational content and modern curricula for cultivating future skills among students. Both institutions are working in conjunction with the ministries of education in Saudi Arabia and Egypt.

Besides content development, the partnership takes a bold step towards driving digital transformation in education. By adopting accelerated measures and leveraging artificial intelligence techniques, learners will benefit from personalized and interactive learning experiences. The collaboration also seeks to nurture entrepreneurship and support EdTech startups, recognized as a crucial sector in both Saudi Arabia and Egypt. Vocational training is another area of focus of the joint programmes aimed at equipping the workforce with the most in-demand skills for the job market.


Abdallah Obeikan speaks about the alliance, “The strategic partnership between Obeikan and Nahdet Misr signifies a crucial stride and an important milestone in transforming the educational landscape across the Middle East and Africa. By harnessing the distinctive capabilities and extensive expertise of both entities, we anticipate that the MoU will yield innovative methodologies and impactful educational content, fostering a comprehensive learning experience that benefits all stakeholders. This collaboration empowers educational institutions to excel in their roles, thereby ensuring a brighter future for students.”


Elaborating further, Nahdet Misr’s Ibrahim says, “Considering the educational challenges faced by countries in the region, the collaboration between Nahdet Misr and Obeikan presents an exceptional opportunity for exchanging experiences, knowledge, and venturing into new markets within the Arab and African regions. This strategic alliance empowers us to undertake extensive, high-quality educational projects in collaboration with ministries and educational authorities across diverse countries. Furthermore, it enables us to fulfill our mission of developing human capacity, fostering a brighter future for generations to come, and promoting sustainable development throughout the region.”

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