According to a new market research report, “Global Large (Wide) Format Inkjet Printer Market Forecast by Width, Hardware, Media and Ink 2011 – 2016”, the total LFP market is expected to reach $12.5 billion by 2016 at a CAGR of 5.7%.
The concept of inkjet printing originated in the 19th century, and the technology was first extensively developed in the early 1950s.
Starting in the late 1970s inkjet printers that could reproduce digital images generated by computers were developed, mainly by Epson, Hewlett-Packard (HP), and Canon. In the worldwide consumer market, four manufacturers account for the majority of inkjet printer sales: Canon, HP, Epson, and Lexmark, a 1991 spin-off from IBM.
Speed, flexibility, timeliness and cost effectiveness are some of the major drivers of large format printing market. Print media have always been an effective media for all the marketers, as it carries message 24*7, it has high frequency, and high consumer reach.
Large format printing is the advanced form of print media advertisement. It includes banners, signs, large displays, hoardings, billboard, indoor signage, POP/POS display etc. Many companies are using digital signage for the advertisement purpose; digital signage is the biggest barrier for large format non-digital advertisements.
The emerging ink jet material deposition market also uses inkjet technologies, typically printheads using piezoelectric crystals, to deposit materials directly on substrates.
There are two main technologies in use in contemporary inkjet printers: continuous (CIJ) and Drop-on-Demand (DOD). Drop-on-demand is further divided into thermal DOD and piezoelectric DOD.
Large format printing has taken a huge toll in recent times, after the recession occurred in the year 2008-09. In current scenario, more and more companies are striving for marketing and advertisement of their product line at a competitive price. Here comes the role of large format printer.
Large format printer offers varieties of applications such as banners, hoardings, indoor and outdoor signage. Speed, flexibility, cost effectiveness and customer reach are the key drivers of large format printer market. Companies are now striving for cost of ownership in large format printing by using economical and eco-friendly ink type, so that companies can save more cost by choosing suitable ink type.
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