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Abu Dhabi’s UPP Rebrands With New Name E7 Group

Abu Dhabi-based United Printing & Publishing (UPP) has unveiled a new identity, rebranding as E7 Group. The new name is inspired by the company’s future strategy of becoming an industrial champion to deliver the best customer products and services. E7 builds on UPP’s legacy of using the latest technology to create tailored solutions for customers across the region.

The new brand identity follows the recent landmark merger deal with ADC Acquisition Corporation, which made UPP a publicly listed company on Abu Dhabi Securities Exchange (ADX), and in turn becoming the first successful SPAC merger process in the Gulf.

The 1.1 billion dirhams of proceeds from the SPAC and PIPE fundraising will be used to significantly accelerate E7 Group’s growth strategy. The combined business began trading on ADX on 9 November, 2023, under the new ticker symbol ‘E7’.

Ali Saif Ali Abdulla Alnuaimi, CEO of E7 Group, says, “Our new corporate identity reaffirms our aspiration to becoming a leading national industrial champion. Through the years, UPP has built a reputation for operational excellence, trustworthiness, and an unwavering dedication to providing our clients with the highest standards of delivery and service. As we transition to E7, we carry forward these values, preparing to embark on an exciting new chapter of innovation and growth as a listed company.”

E7 Group is a diversified company with four integrated verticals providing customers with one-stop shopping solutions. While E7 Security provides security printing solutions for banking, government, hospitality, retail, telecom, and transport sectors, E7 Packaging utilizes state-of-the-art machinery and sources certified recycled paper to produce foldable boxes, disposable food packaging, frozen food packaging, and paper bags. E7 Printing – one of the region’s largest commercial printers – focuses on commercial printing including books, magazines, newspapers, and outdoor printing collaterals and educational publishing solutions, and Tawzea by E7 supports customers through a range of services including distribution, logistics, and mailing room services.

“Looking at the future, E7 Group aspires to be a sustainable industrial champion for Abu Dhabi, envisioning a high growth strategy focused on investing in technology to expand its product offerings and cater to growing regional and global demand,” adds Alnuaimi.

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