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Kenya’s Platinum Packaging Reinvents Production with BOBST

In a change to its previous operational methodology, Nairobi-based Platinum Packaging has implemented two highly automated BOBST MASTER M6 inline flexo presses to optimize its production floor and operations.

Specialists in providing customers with tailor-made solutions for all their flexible packaging and labelling requirements, the Kenyan company is one of the leading packaging manufacturers in the Eastern and Central African region. The company supplies brand owners in the fast-moving consumer goods (FMCG) sector, agrochemical, pharmaceutical, automotive and construction industries. With a total annual production of 580 tonnes, it continuously adapts to meet evolving packaging demands.

Established in 2019, Platinum Packaging initially concentrated solely on gravure printing relying on machinery including a state-of-the-art BOBST NOVA RS 5003 press complemented by a NOVALAM S 550 solventless laminator.

Hasit Patel, CEO Platinum Packaging
Hasit Patel, CEO, Platinum Packaging

However, a fire in 2022 damaged the facility, causing a severe setback. CEO Hasit Patel and his team began the reconstruction procedure, identifying an opportunity to reassess their operation and pursue innovative new strategies. This included extending its partnership with BOBST to include two new MASTER M6 inline flexo presses equipped with oneECG (Extended Color Gamut) and DigiFlexo automation.

“The fire gave us an opportunity to rethink our approach and introduce more BOBST technology to address some of our major pain points, mainly long setup times due to colour matching, high levels of setup waste, and slow speed to market. The introduction of the MASTER M6 presses has been instrumental in improving our efficiency for short runs, thus optimizing our wide web and gravure presses for more extensive runs as well as ensuring uniformity across all our output. This last piece of the puzzle has truly augmented the capacity of the other presses,” explains Patel.

Elevating production with oneECG

The integration of the MASTER M6 presses with the existing machinery has significantly enhanced the production capabilities for Platinum Packaging. In particular, the introduction of BOBST oneECG technology has been critical, leading to notable increases in efficiency and flexibility, along with high-quality print results, faster job transitions, and enhanced prepress efficiency.

Platinum Packaging

BOBST’s oneECG technology digitalizes colour matching with an extended colour gamut, reduces the need for costly and often wasteful spot inks, and makes colour reproduction consistent and repeatable.

“Thanks to oneECG, we’ve achieved great improvements in productivity, reductions in downtime, and significant savings on waste of materials and time. oneECG has disrupted our operations as it is compatible and consistent across different applications and technologies, enabling more efficient setups and faster job completion. Digital colour matching has significantly expedited our processes, enhancing business continuity and consistency. The automated setup procedure has also reduced substrate waste to less than 30 metres, and we can execute on-the-fly job changes in a couple of minutes. This makes the M6 powered by oneECG one of the most disruptive technologies I’ve seen in recent years,” elaborates Patel.

Platinum Packaging

Unwavering support from BOBST

The support from BOBST during this significant undertaking has been instrumental in maximizing the capabilities of oneECG.

Patel was all praise for the technical support and involvement provided by Daragh Whelan, Application Technical Director at BOBST. “Thanks to Whelan, the transition has been smooth and successful. Whelan is a flexo printing expert specialized in using oneECG for labels and packaging, who works closely with customers to drive efficiencies and help operators get to grips with the intricacies of an extended colour gamut workflow.”

At Platinum Packaging, Whelan also assisted in establishing a new prepress department, as the company scaled up and fully digitalized the colour matching process with oneECG.

“Throughout this endeavour, Whelan has given us invaluable support allowing us to achieve the best possible outcomes from oneECG, supporting us in a management change shift and optimizing the usage of the MASTER M6 presses together with the rest of our technologies,” says Patel.

Packaging Factory

A paradigm shift enabled by BOBST

Establishing a milestone in the history of Platinum Packaging, BOBST’s MASTER M6 technology, with DigiFlexo automation and oneECG printing, has enabled the Kenyan company to reposition itself in the market with an enhanced value proposition. Brand owner customers can now enjoy improved order flexibility with reduced lead times and lower MOQs (minimum order quantities) and still expect exceptional colour quality and consistency.

Looking back, Patel proudly declares, “This strategic partnership with BOBST was not just a choice but a necessity and it has been truly transformative. With the advanced MASTER M6 flexo presses, we have been able to expand our product range, particularly in the food industry, by providing printing and converting services with inline capabilities, among others for shrink sleeves.”

“But more than that, this evolution represents a paradigm shift in our approach. By adopting BOBST oneECG process, we have embarked on a path of continuous improvement. It has allowed us to serve our customers with greater agility and respond promptly to unexpected demands, thereby strengthening their confidence in Platinum Packaging,” concludes Patel.

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