Hayat Kimya Egypt, the Egyptian subsidiary of Turkey-based manufacturer’s of personal care products Hayat Kimya, is planning to invest $210 million in its domestic operations.
“$55 million out of the budgeted $210 million will be invested in two new factories for the production of tissue paper and non-woven products,” says Senol Keserlioglu, General Manager at Hayat Kimya (Egypt). The two factories are expected to start operations in 2024, creating nearly 500 direct job opportunities.
Hayat Kimya Egypt currently owns five factories that manufacture children’s and women’s personal care products, tissue paper, non-woven products, face masks, sanitary napkins, and packaging products.
Keserlioglu said that the factories currently export products to 58 countries around the world, and are targeting exports worth $200 million by 2025, from the current $150 million.
The Istanbul-headquartered company is the world’s fourth largest branded diaper manufacturer with production in seven countries, the largest tissue paper producer in the Middle East, Eastern Europe, and Africa, and a major player in the fast moving consumer goods sector.
