FESPA Unveils New, Refreshed Branding and Futuristic Vision
FESPA has unveiled its new branding in a move that highlights the association’s evolution and its future-focused agenda.
The new branding, launched at the same time as FESPA’s new strapline ‘Connect, Inspire, Support’, signifies more than a visual change – it is a reflection of FESPA’s purpose: to serve its community, promote creativity, and connect print professionals with the tools and knowledge they need to thrive.
The refreshed look features a sleek, modern font and fresh logos that deliver consistency across FESPA’s branded assets and event portfolio. It is clean and vibrant, and highlights FESPA’s commitment to facilitating innovation, collaboration, and excellence.
The new branding is being rolled out across all FESPA platforms, including its website, social media channels, member communications, and flagship exhibitions.
FESPA Head of Marketing and Events Duncan MacOwan comments, “Our new look is fresh, futuristic, and brings a new level of clarity to how we present ourselves to our global community. Importantly, it reinforces our commitment to inspiring and supporting our network as the print landscape continues to evolve.”
The new branding coincides with the release of FESPA Future, the new manifesto which details how FESPA connects, inspires, and supports its community beyond its global exhibitions. FESPA Future is the first FESPA report to be entirely designed in the new branding.
FESPA Beyond Events
FESPA connects, inspires, and supports its community beyond its global events. It shares insights and signposts trends through Keypoint Intelligence, FESPA’s Thought Leadership Partner, as well as its various channels; stimulates innovation and knowledge-sharing via its website, content hubs, and Club FESPA content; promotes sustainability; actively engages the next generation of printers through its associations’ activities and Youth Engagement Days at its global exhibitions; reinvests into its associations’ activities and programmes across the world; and provides printed educational resources and other support to underserved communities around the world, while also encouraging sustainable practices across the print sector, through its sister organisation, The FESPA Foundation.
