Canon Launches New Flagship Products in Middle East
Canon, the global leader in imaging solutions, has announced the launch its latest flagship products, the Colorado M-series and imagePRESS V1350, in the Middle East region. The launch of these cutting-edge printing solutions is part of its “Make it GROW” campaign in Abu Dhabi and Dubai that aims to help customers grow their businesses returns with Canon’s product portfolio. The campaign showcases their unprecedented features and capabilities that efficiently meet the needs of commercial printers, designers, print service providers, and professional photographers.
The “Make it GROW” campaign featured two product launch events in the UAE. The first one (1-2 May, 2023) was at Abu Dhabi’s luxurious Bab Al Qasr Hotel, and the second was a week-long event (8-12 May, 2023) at Colab, the UAE’s first purpose-built material library located in Dubai Design District. The Dubai event hosted a special evening gathering exclusively for interior decor designers on 10th May, and highlighted the unique applications of Canon’s new products in this market segment.
The Colorado M-series is a game-changer in the large format printing industry, boasting new features such as white ink printing, modular design options, versatility, and upgradability. With the highest productivity in its class, it empowers print service providers to expand their business horizons and explore new applications on various flexible and rigid media.
On the other hand, the imagePRESS V1350 sets new standards in Canon’s range of production machines, offering the highest levels of product automation, volume, and quality. This advanced printing solution is designed to meet the demands of high-volume printing environments, providing unmatched productivity and exceptional print quality.
“At Canon, we are committed to delivering innovative solutions that empower our customers to grow their business and achieve success,” says Shadi Bakhour, B2B Business Unit Director at Canon Middle East. “Our two new products are prime examples of our dedication to pushing the boundaries of print technology and providing customers with the tools they need to excel. With Canon’s new flagship products, customers in the Middle East can expect unparalleled print quality, productivity, and versatility, enabling them to take their businesses to new heights.”
Canon’s “Make it GROW” events in Abu Dhabi and Dubai provided an opportunity for customers, enthusiasts, and professional photographers to explore new features and applications of its flagship products. Canon’s experts were also available for consultations on optimizing business returns and driving customer engagement with unique, high-quality printouts.
Canon will also be showcasing the newly launched products at the upcoming Saudi Print & Pack 2023 in Riyadh from 12-15 June, 2023. The event offers visitors an opportunity to learn about the benefits of Canon’s latest offerings, explore new features, and receive free consultations on applications and business opportunities from its experts. As a bonus, Canon is offering a promotion with a chance to win a fully paid trip to Saudi Arabia to attend the Saudi Print & Pack 2023 exhibition.
