Dubai – Canon Middle East , a leader in imaging solutions hosted the second edition of its popular vertical industry seminar – Insight Live, targeted at the hospitality industry. The two-day event was attended by hospitality customers from across the MENA region, where Canon demonstrated solutions and applications to help hotels reduce their overall print costs and enhance overall productivity.
The seminar was aimed at enabling executives from the regional hospitality industry unlock new business opportunities and take advantage of new market potential with the latest print solutions. Attendees were provided with findings of Canon’s internal research which highlighted new business opportunities that might result from in-house printing as compared to a traditional outsourcing scenario.
Naoshi Yamada, Deputy Managing Director, Canon Middle East said: “Printing solutions are important to the hospitality industry, yet they can have a significant impact on budgets. To promote customer loyalty and help reduce costs in today’s competitive hospitality industry, many hotels are re-thinking the way they use printed documents and the printing services they offer to guests.”
“Excessive colour printing, inefficient processes and personal copying can slowly drain resources. This is where we believe our products and business solutions can add real value to the development of the hospitality industry; helping their IT team become more productive and financially efficient given the printing and document management requirements. This belief is based on positive feedback from Canon clients in other industries,” added Yamada.
Hospitality executives were briefed on all the latest print solutions available to enhance current services for their customers that could help improving customer base and further improve customer satisfaction. This included showcasing solutions that enable companies to produce personalised and customised print collateral, which are all essential for the hospitality industry.
Attendees of the event also got the opportunity to experience the complete portfolio of products that will help customers see the ‘bigger picture’ of their business. This also included live demos of workflows and the latest launch products such as imagePRESS C1+, imagePROGRAF 8400 and imageRUNNER ADVANCE 8205.
Hendrik Verbrugghe, Marketing Director, Canon Middle East commented: “We are pleased to have had yet another successful Insight Live event. These series of events, each targeted at a different sector helps us interact with our customers to understand their requirements and offer the best service tailored to their needs.”
Verbrugghe concluded: “We received positive feedback on our products and solutions on display from the attendees with potential leads who would like to hear more on what Canon can offer them for their business.”