Canon Middle East is planning to open up a series of showrooms across the region to present its business solutions and print portfolio. The Company had already set up its showroom and demo centre in UAE. Recently the company joined its business partner DigiPro in Egypt to launch first fully equipped business solutions and professional printing showroom in Egypt with its partner DigiPro. The showroom, owned and operated by DigiPro, is a strategic venture to serve the needs of customers within Egypt and throughout the African region.
Aimed at B2B and professional business clients, the showroom will allow Canon to provide its regional partners with insights into customer demands. DigiPro will utilize Canon’s portfolio and industry knowledge to deliver high quality services to customers that will have a positive impact on their business. The site also has the capacity for product demonstrations and training sessions for both staff and clients.
DigiPro, a one stop shop for digital printing and document management solutions, offers a broad range of both hardware and software products. As experts in the local market, their abilities included the implementation of completely integrated digital printing solutions that optimize productivity.
Anurag Agrawal, Canon Middle East Managing Director, said: “Egypt and the wider Africa region are markets of strategic importance for Canon Middle East. The launch of the dedicated showroom allows us to further diversify our business offerings and generate opportunities for customers in the region to benefit from Canon’s high quality services. The partnership with DigiPro enables us to better support clients with integrated solutions that are based on an in-depth analysis of their requirements. Together, we will ensure the best possible digital printing experience for our customers.”
Yasser Al Mattarawi, Board Member at DigiPro said, “The launch of a dedicated showroom for professional printing solutions is a testament to the growth of businesses we are seeing in the region. Working with a leading global brand like Canon will ensure that clients are able to receive high quality, technologically advanced, customized solutions to meet their organization’s needs.”