Cairo All Set for pacprocess MEA
Egypt’s sprawling capital Cairo is all set to welcome thousands of visitors to pacprocess Middle East & Africa, the region’s leading international exhibition for processing and packaging, to be held at the Egypt International Exhibition Center (EIEC) from 5-7 December, 2022. pacprocess MEA will be held concurrently with Food Africa, the foremost international exhibition in the African region dedicated to the agro-food industry, organized by Messe Düsseldorf under the umbrella of interpack alliance.
Into its 3rd edition, pacprocess MEA is a comprehensive and highly-targeted exhibition addressing the requirements of thriving industries including food and beverages, bakery and confectionery, cosmetics and pharmaceuticals, industrial goods, non-food consumer goods, and services in the MEA region.
The trade fair will bring together local and international industry stakeholders from across the entire value chain to showcase cutting-edge technologies and forge lucrative partnerships. By presenting their products and technologies, pacprocess offers exhibitors a platform to establish connections throughout the MEA region to meet the growing demand for new technologies and solutions.
International suppliers to the region’s industry will present themselves in a total of 14 country pavilions. There will be joint stands from Brazil, India, Indonesia, Italy, Poland, Saudi Arabia, Turkey, and the UAE. Sponsored by the Federal Ministry for Economic Affairs and Climate Action (BMWK) in cooperation with the Association of the German Trade Fair Industry (AUMA), German companies will have their own official ‘German Pavilion’ showcasing products and services under the “Made in Germany” brand.
The hosted buyers programme will offer support to exhibitors in networking with trade-buyers and decision makers from many African and MENA countries, promoting new trade relations in a targeted manner. The accompanying conference will also offer exciting insights into market developments, new technologies, and trends.
Studies show that the processing and packaging sectors expect to see 20% more demand in the MEA region with packaged food requirements expected to grow to 93 million tonnes over the next four years. This shows the tremendous potential that lies in this market segment alone for the international packaging industry and the related process industry.
The synergy of the dual events is expected to be special since the food industry is the largest consumer of packaging products. interpack’s Project Director Processing & Packaging Thomas Dohse says, “You could already feel the enormous dynamics of the Middle East Africa market during the past events, and now is the ideal time to enter this exciting market.”
