Xerox Corporation, the global leader in business process and document management, held its annual partner conference in Dubai on 21st – 22nd January 2015. The Xerox Year Start event focused on new direction and growth strategy in the Middle East, outperformance in the regional markets and increase in the equipment sales in 2015. Xerox and its partners also took the opportunity to celebrate successes and growth in channel partner networks and reward the excellence of 2014.
More than 150 Xerox staff members, including the Xerox Developing Markets President, partners representing over 89 countries from across Middle East, Africa and Central and Eastern Europe, took part in the meeting to review last year’s milestones and market trends as well as strategies for 2015. The event took place in JW Marriot Marquis in Dubai.
“At Xerox we believe that our partners play a key role in helping us continue our leadership in the document technology arena. We are a partner-centric company, bringing a broad range of offerings and revenue growth opportunities to value added resellers and independent agents. Events such as these are a great platform to recognize our partners in the region and our commitment to them,” commented Dan Smith, General Manager for Integrated Marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations.
Xerox has been significantly maintaining its stronghold in the region for decades through numerous global launches across different product segments. Office & production solutions as well as the Xerox value add and augmented offerings such as new Ink Jet Offerings, Next Generation MPS and the core Xerox Technology offerings are on the top of the list. The company aims to establish its influence in the region through increasing its partnership base.
“One of our main objectives of 2015 is to seek partnerships that will strengthen our value proposition to our customers in the region. The printing and the technology industry in the region is constantly evolving and growing and we are thrilled to be part of it and also to play a key role in its evolution,” added Smith.
In addition to reviewing the 2014 business strategy and communicating the direction ahead, a selection of partner awards were also presented at the event in recognition of excellence and superior performance by channel partners. Some of the awardees that were recognized included: Alamana industries for being the Middle East Distributor Operations Partner of the year 2014; M and BM for being the Central Eastern Europe Distributor Group Partner of the year 2014; Manfrac for being the Xerox Egypt Partner of the year 2014 and Image Graphics as the African and Mediterranean Distributor Operations Partner of the year 2014.