CBS, an outdoor advertising company in UK claims that more than half of its ‘near vicinity’ Olympic venues have been sold to non-sponsors of the Game.
As per the local media reports, the venues were taken up mostly by arts and tourism boards. The report further states that sponsors have invested in premium sites and that the amount spent by sponsors on outdoor advertising is estimated to be more than £250 million. Earlier, only official sponsors of the London 2012 Olympic and Paralympic games were allowed to advertise on outdoor media close to the Olympic part, but now this has been expanded to include some other sectors.
Meanwhile, LOCOG (London Organizing Committee of the Olympic and Paralympic Games) had released a report on how it intends to create a sustainable and environmentally friendly 2012 games. The report includes policies on paper usage, printing, signage and packaging. LOGOC is ensuring that all of its timber products are FSC – certified and everything including copier paper, paper stationery, merchandise packaging and licensed products such as posters are all FSC-certified.
The committee has also set up guidelines for packaging. The packaging guidelines specify that no waste should be sent directly to landfills. That all products and packaging should be, wherever applicable, reused, recycled or recovered. Compostable products and packaging should only be used where it’s not possible to reuse or recycle such items easily. Oxo-degradable products and packaging should only be used where it’s not possible to reuse or recycle such items easily. Suppliers must retain appropriate documentation in respect to any compostable products and packaging. In its report, LOCOG mentions that it will prefer sustainable solutions for signage.