Seeing huge growth opportunities in Egypt, Tetra Pak President and CEO Adolfo Orive paid a visit to the North African nation to meet major stakeholders and deepen his understanding of the Egyptian market and its potential.
During his three day trip, Orive met most of Tetra Pak’s key customers and had discussions on future business opportunities in food processing and packaging, visited some of their production sites, including a dairy farm, and explored both traditional and modern trade outlets.
The company head also got a sneak peek into the progress of the Used Beverage Cartons (UBC) recycling plant in Sadat City, set to be operational in Q3 2024 with an annual capacity of 8,000 tonnes. The UBC facility is a joint venture between Tetra Pak and Uniboard, Egypt’s largest cardboard manufacturer.
“I had the chance to see firsthand the entire value chain for milk production in Egypt. I also had the privilege to meet most of our key customers and discuss challenges and opportunities we can tackle jointly. I see great growth potential in Egypt,” says Orive.
Speaking about his tour, Orive adds, “This is my first visit to Egypt in many years. The progress of the country’s infrastructure is quite remarkable. I was impressed by the adoption of digital tools and latest technologies within our customers’ operations.”
Wael Khoury, Managing Director, Tetra Pak Egypt Area, remarks, “We are delighted to have started the year with Adolfo’s visit to our market. The visit was filled with fruitful discussions with industry leaders. It also reinforced our commitment to collaborating with our customers to offer solutions that are optimized for their specific needs.”