Paris Packaging Week Unveils First Industry Trend Report
Paris Packaging Week has announced its inaugural industry trend report, Perspectives 2025: Expert Insights on Current and Future Packaging Trends. Developed by leaders for leaders, this cutting-edge report offers invaluable insights into the trends shaping the packaging industry today and those poised to define its future.
Collaborative Effort from Industry Experts
Perspectives 2025 is a collaborative effort featuring thought leaders from some of the most influential companies across cosmetics, beverages, retail, and creative services. Contributors from Kingfisher Packaging, Rémy Cointreau, Waitrose, Yves Rocher, and others have drawn on their deep expertise to identify emerging themes and highlight the trends they believe will shape the packaging industry in the coming year.
Key Topics & Trends
The report covers a range of critical and emerging topics set to reshape packaging in 2025 and beyond. Some of the key ones include how artificial intelligence (AI) is transforming the way packaging is conceptualised and produced; innovations in monomaterial packaging for improved recyclability and a circular economy; the push for ultra-light, resource-efficient packaging that reduces environmental impact without compromising quality; and the rise of packaging that tells a story, engages consumers’ senses, and elevates the unboxing experience.
Sebastian Kraus, Associate Director Packaging Development at Kao Germany GmbH, explains his motivation for participating in the report: “I wanted to highlight the real challenges and needs the packaging industry is currently facing. The changes required to meet evolving responsibilities and stricter sustainability criteria are not easy to implement, but they are necessary. It’s crucial to recognise that new packaging requirements must be considered from the very start of the design process. Everyone in the project team needs to be ready to adapt and compromise in order to create truly sustainable packaging solutions.”
A Packaging Community Initiative
Paris Packaging Week Co-Director Josh Brooks shares the vision behind the report: “As the leading event for packaging innovation, we see ourselves as more than an event organiser – we’re a platform for knowledge-sharing and collaboration. Perspectives 2025 is our way of creating content from the voices of our community, for our community. It’s an opportunity to reflect on the expertise and creativity that drive our industry forward and inspire meaningful innovation.”
Exclusive Access to Report for Event Attendees
For the first time, Paris Packaging Week is offering the trend report exclusively to its attendees. Attendees of this year’s event will receive complimentary digital access to Perspectives 2025 a few days after the show.
Paris Packaging Week 2025 will be held at Paris Expo Porte de Versailles, Paris, on 28-29 January, 2025.
