OKI Middle East showcased a wide range of innovative products catering to varied needs of the print businesses underscoring its theme for the show ‘The Power of Innovation.’ OKI’s range of solutions for the retail segment created a buzz at the event as attendees were able to experience an exciting variety of the products in the Retail Section and through our own Virtual Reality showroom at the stand.
Retailers at the show commented on how OKI’s compact and powerful application & solutions open diverse possibilities for them enabling quick and affordable in-store creation of banners, posters and flyers, pre-cut media signage, price tags and beyond. OKI’s innovation in label printing technology represented by OKI’s Pro1050 was also applauded for enabling production of quick, easy and cost-effective creation of eye-catching labels.
The outdoor signage and indoor graphics industries were impressed by OKI’s Large Format ColorPainter range as the product line offers superior quality, colour density and additional revenue streams to meet their requirements. The Pro Series Envelope Systems was highly appreciated for the efficiency it brings to printing on dark media envelopes. Customers appreciated the capability to print short runs, removing the long and costly traditional process of producing printing plates and inking up a press.
Print businesses have embraced OKI’s white and neon printers demonstrating its Direct to Garment printing solution that was on display as it enables them to reach new heights of creativity and attract new customers. Mathias Militzer, OKI META Vice President said, “OKI is pleased to participate in SGI again this year. Innovation is key to our brand and we were able to showcase it in our products range and demonstrations. We are also pleased to make direct contact with our customers, get their feedback and offer them professional advice on how they can continue to improve on their profitability.”