Packaging is gaining increased attention among industrialists, not only due to their functional aspect (such as protection from contaminations both physical and chemical, increasing shelf life etc.) but also for their marketing aspect.
The LibanPack 2012 conference, which was held on November 6, 2012 focused on the thriving market of food packaging. The food packaging conference attracted more than 260 representatives from various industries, such as food and packaging industries as well as SMEs, international organizations, local NGOs and universities. The welcome address was delivered by Soha Atallah, director, LibanPack and was attended by Dr. Fadi Gemayel, president, LibanPack, Munir Bsat, who represented Georges Nasraoui, president of the Syndicate of Lebanese food industries, Nemat Frem, President of the Lebanese Industrialists Association and Ruth Flint, Swiss Ambassador to Lebanon.
Atallah said that LibanPack have helped in expanding the export of Lebanese products, and have also helped in providing support to SMEs in Jordan, Oman and Palestine. She announced that LibanPack was now accredited by the Chartered Institute of Environmental Health.
Dr. Fady Gemayel noted that appropriate packaging can add up to 65% of the product price, depending on the product. He stated that packaging nowadays plays the role of a ‘silent salesman’ in promoting products. While, Mounir Bsat stressed that packaging acts as a differentiation tool for food products on national and international markets.