Heidelberg is looking to bring a sense of optimism to the Middle East print market after confirming its attendance at Gulf Print & Pack 2015.
The printing equipment manufacturer has signed on to be an exhibitor at the show, taking place next spring at Dubai World Trade Centre, and will use its presence to highlight what it says are ‘customised solutions for successful business models in the print media industry in the Middle East’.
Roger Nicodeme, general manager for sales at Heidelberg Middle East, says: ‘Gulf Print & Pack 2015 is an opportunity for us to push a message out to the market that the print industry is still in good health in the Middle East.’
Heidelberg is to use the show to focus on a number of key themes and technologies that can benefit its customers across the Middle East, such as the Prinect workflow and Linoprint digital press platform. Linoprint is to make its debut in the Middle East at Gulf Print & Pack 2015, with a press to form a central part of the company’s stand on the show floor.
‘We have new solutions and products that can help our customers make the most of the opportunities in the region’s print industry and build success into their businesses, from pre-press to post-press.
‘As well as our own technologies, we will be showing equipment from Fujifilm, such as a Zac processor, plates, chemicals and more. In tandem with a Linoprint press, this will serve to allow us to present a complete offering to the market, centred around Prinect. We’ll be able to show how pre-press and the digital press connects to the workflow creating a full, integrated system. With all the components, it means we can show attendees an end product and they tend to get more excited about Prinect if they can see it in action.’
As well as established products, more recent developments will form another large part of Heidelberg’s presence at Gulf Print & Pack 2015. This will include more on the recent full acquisition of Gallus and how this allows the supplier to have a more rounded offering.
‘We have an established offering in offset and flexo, and will be giving exposure to how customers can benefit from our acquisition of Gallus, plus the launch of the DCS 340 digital/flexo hybrid platform.
‘Modern customers are very much interested in the tangible savings they can make from investments. Their margins are getting smaller and smaller so they want more efficient machines and ways of doing business so as to ensure their profitability and long-term future. Customers have to feel it or they won’t invest.
‘That’s what we’re going to show at Gulf Print & Pack 2015; how new technologies, new workflows, new machines, migrating digital presses into existing workflows and hybrid printing can improve productivity and reduce overheads.’
Nicodeme notes that Gulf Print & Pack 2015 also gives Heidelberg the opportunity to lay the groundwork and impart knowledge to both its current customers and leads thinking about the latest investment opportunities.