GITEX is today considered to the number one gateway in Middle East to showcase consumer IT, printing and electronic products. The show, which started in the year 1981 attracts visitors from all over Middle East, North Africa and the South Asian region. A resounding success was recorded at the GITEX Shopper this year, which was held prior to the GITEX Technology week. According to industry experts, GITEX shopper 2012 is expected to generate more than 200 million Dhs. With the sales going up, the Government of Dubai has decided to hold GITEX shopper biannually, with an early edition scheduled to be held from April 3 to April 6, 2013.
Real business is yet to happen, as the GITEX technology week will be held from 14th to 18th October 2012. “The Middle East and Africa region is evolving with breath-taking pace, and so too is GITEX Technology Week 2012. As the organisers of the region’s premier ICT event, it is our job to stay ahead of the curve and provide the right platform for the latest innovations to flourish and take root,” said Trixee Loh, Senior Vice President at Dubai World Trade Centre, which organises GITEX.
“GITEX is proud to operate as a leader for exciting change, and this year we are once again enhancing our scope, including putting the most powerful spotlight yet on SMEs and on emerging markets such as Africa, as well as refining our ability to not only showcase technology trends, but also to help lead its influential integration across crucial vertical sectors,” said Loh.
The printing industry is also geared up to welcome GITEX Technology Week. Companies like OKI, GSS and Primera are all set to participate at GITEX and exhibit their printing solutions. We take a look at how these companies provide effective solutions for printing at this GITEX.
‘Stop Printing! We are Papering the World With Our Waste’ – OKI
Stop printing! That’s the message from printer company- OKI, which has identified that the paper waste from office printers alone could spill over into trillions of pages of print wasted around the world each day.
“We’re helping people to consider whether they should be printing at all and, if they have to print a document, what the most efficient way of doing that is. The end result is money saving for businesses, but at these volumes we’re also looking at extraordinary and unnecessary wastage,” said John Ross, General Manager, OKI Middle East, Africa & India. “So the message is to stop printing and think about that waste before you hit that button.”
Extrapolating from an Economist report detailing paper consumption per capita in 24 selected countries, a conservative figure for global printed paper usage across all forms of print would be 319 trillion A4 page equivalents per day. If we consider 10% of that is produced by PC linked printers and 10% of that in turn is wasted, we are wasting over 3 trillion A4 pages of print every day.
GSS to Present a Range of Solutions
GSS International is a Dubai based company that supplies all kinds of printing machines including large format printers from DGI Korea, ID card printers from Evolis and banking solutions. Talking about the activities of the company, Munira-Al-Khateeb, Business Manager of the company said, “We believe that excellence is the natural outgrowth of creativity, imagination & innovation. From October 14th to 18th, we are participating at GITEX Technology Week at Dubai World Trade Centre. We are located in Hall No. 4 and have 2 stands, C28 and 422. It’s our pleasure to participate at GITEX and present our range of products for printing and banking solutions.”
She added, “We will be showcasing the following products – Evolis Plastic ID card printers, which come under the model name Zenius. This printer is suitable to print ID badges, loyalty programs, banking cards, transportation passes, membership cards, driving licenses, voting cards, health cards and access badges. Zenius can be placed virtually in any environment. It can be placed on the welcome desk, sales counter or an office desk. It is the lightest printer in its category.”
Mentioning about their other product ranges, Munira said, “Other products that we would be showing include The Seac Banche RDS cheque scanner.”
“We will be displaying the I Sort money counting machine, which has a 4.3” colour touch screen, 2 pocket nonstop count, auto reject pocket, face & orientate bills, count mixed currency, count single currency, auto reject stranger, counterfeit detection and all standard.”
She added, “At our second stand, we will display the GSS White Interactive boards, which is ideal for universities and schools.”