Japanese technology leader Epson announced its renewal of global sponsorship deal with popular football club Manchester United till end of the 2017-2018 season. The two entities had joined forces in 2010. The latest agreement reconfirms Epson as the club’s Official Office Equipment Supplier.
Through this successful association, Epson has been able to reach out to a wider audience and also engage with consumers customers in key markets and enhance its global brand awareness. Now seeking to leverage its unique technologies in the office, commercial, healthcare, sports and other markets, Epson believes the relationship will continue to play a key role in boosting its global profile and supporting business growth for products such as inkjet printers, scanners, projectors and smart glasses. Epson will continue to benefit from stadium advertising rights and hospitality while supplying Manchester United with core office and front-of-house printing and imaging equipment as per the agreement.
Ian Cameron, General Manager of Brand Communications at Epson said, “We are very excited to renew our global sponsorship agreement with Manchester United.” “The partnership to date has provided us with numerous benefits in key markets such as the office and emerging economies, and the renewal reiterates both organisations’ strong and ongoing commitment to excellence and to helping our customers to achieve their dreams,” he added.
Richard Arnold, Manchester United’s Group Managing Director commented, “Manchester United is very proud of its partnership with Epson. Already a household name, the company has shown the innovation and determination to take this name further, breaking into new and emerging markets. We are happy to have played our part in this expansion, introducing its fantastic products to our global fanbase. An example of this is Epson’s innovative 3D projector commercial featuring Manchester United players, which has been seen by over 10 million people worldwide.”
“This is the second time Epson has extended its relationship with the club – demonstrating the value that partnering with Manchester United brings to both the club and to the partner,” he added.