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drupa cube to Feature Impressive Line-up of Global Speakers

drupa has always highlighted the most important trends in the printing industry, examining and evaluating them from different perspectives in an interdisciplinary manner. At drupa 2024, drupa cube will once again be the central discussion forum for print and packaging leaders. Internationally renowned speakers will inspire visitors with a range of topics and thought-provoking presentations and panel discussions in support of drupa cube’s goal to Engage, Entertain, and Educate the drupa audience.

Why print is more important than ever in the digital age? Why don’t consumers always see print products as sustainable? And how can you calculate your carbon footprint? These are just some of the subjects that will be addressed at the conference. The special forum drupa cube provides inspiration and expertise in more than 50 sessions. The agenda includes five impressive keynote presentations plus sessions focused on boosting business success, the circular economy and sustainability, plus print and packaging futures along with sessions on new business models and trends. Speakers will share examples of best practices and discuss the global megatrends that have already influenced and will continue to affect the print and packaging industry.

Located in the impressive Hall 6 at drupa 2024, drupa cube will be a conference highlight, a place for unique knowledge transfer and networking. Guest speakers will include not only thought leaders from the print industry, but also personalities from advertising agencies, market research, academia, consulting, and professional trade associations. drupa cube will once again bring together industry experts and visionaries from all over the world with presentations and panels typically lasting around 45 minutes.


drupa cube to feature some of the top speakers of 2024

The more thought and effort you invest in communicating something, the more convincing the message will be: this is the thesis of Rory Sutherland, Vice Chairman at Ogilvy UK – one of the world’s most influential advertising agencies. One of the headline speakers at this year’s drupa, Sutherland will show why print is more important than ever in the digital age in this forum.

Renowned scientist and Professor of Earth System Science at University College London (UCL) Mark Maslin will discuss the effects of climate change, the future consequences, and the responsibility that commercial organisations have in saving our planet. He will also discuss specifically, the role of the printing industry in helping to achieve sustainability goals.

Calvin Lakhan, Research Scientist at York University, Toronto, promises to give the drupa cube audience a fascinating insight into his work. Lakhan is a specialist in environmental science, with a focus on waste management, recycling, and sustainability.  He is part of the “Waste Wiki” project, aiming to bridge the gap between academia, industry, and government on waste management issues to promote the circular economy.

James Loudon, IoT ONE Managing Partner, EMEA, who consults companies on global business ecosystems, is another keynote speaker who will talk about Asian markets as a source of growth and innovation. Loudon has spent more than 40% of his life in Asia and will share his insights and experiences of working with multinational companies looking to grow in new markets and new approaches to partnering in those growth markets in drupa cube.

Four key themes with deep content

drupa cube comprises four exciting themes, viz. ‘Print and Packaging Futures’, ‘Business Boosters’, ‘Trends’, and ‘Circular Economy and Sustainability’.

‘Print and Packaging Futures’ will focus on visions for developments in print and packaging technologies, with an emphasis on innovation, the circular economy and sustainability, as well as innovations in digital printing.  While Admir Jonuz, Head of R&D & Innovation at TRESU, will talk about the future of digital and flexo hybrid solutions in the face of transformation pressures, Steve Knight, Director, Digital Direct Technologies, will discuss the impact of technology on print. Besides a presentation outlining the existing global regulations for printing inks on food contact materials, Mark Nixon, EVP Global Sales & Marketing at SCODIX, will be giving an exciting presentation on the challenges faced by brands.

The leadership audience at the cube will also benefit from the ‘Business Booster’ sessions. Covering a range of topics including sales, marketing, and innovation culture all aiming to give actionable insights to the audience, Robert Norum, Propolis ABM & Growth Expert at B2B Marketing, will give an insight into account-based sales and marketing; Frazer Chesterman, Director at FuturePrint and EcoPrint, will explain how ideas are generated and new offerings introduced, discussing the VUCA world – ‘Volatility, Uncertainty, Complexity, Ambiguity’ approach; while Danna Drion, General Manager Marketing & PM EMEA at Mimaki Europe, will talk about her journey towards building diverse and inclusive working environment and the significance of this for future business success. Drion will also encourage women in particular to aspire to leadership positions in the industry.

The ‘Trends’ theme will offer insights on global trends and emerging business models that can help companies planning for evolution and transformation as part of their strategy. Dario Urbinati, CEO, Gallus Group, explains why vision is so important. The focus will be on strategies for tackling current challenges such as the skills shortage or making the most of digitisation.

This year’s programme also places a strong focus on the key topics and challenges of the future ‘The Circular Economy and Sustainability’, with sessions dedicated to this theme and many sessions incorporating it.  Jonathan Tame, Managing Director at Two Sides UK, is one of the speakers who will share the results of a consumer study on the evaluation of print products in terms of sustainability. The VDMA (German Engineering Federation) panel discussion ‘Sustainability Enablers in Print’ with Thomas Schiemann of VDMA Printing and Paper Technology, and other experts will focus on sustainability as one of the most important driving forces in the printing and packaging market.

For further updates on drupa cube, log on to www.drupa.com/en/Program

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