The Coca‑Cola Company has launched a new global visual identity system, sustaining the brand’s iconicity with a fresh, dynamic, and scalable look. Built around the strategic principle to make every Coca‑Cola execution look and feel unmistakably Coca‑Cola, the visual refresh signals a new era of brand consistency and standout across more than 200 markets.
This new look is rolling out across Latin America, Europe, Middle East, and Asia. The new system amplifies Coca‑Cola’s iconic core assets. The bold red and white palette, the uplifting Dynamic Ribbon, the impactful Arden Square, and the unmistakable Spencerian script will be more prominent across packaging, retail environments, equipment, and digital experiences.
“Coca‑Cola is one of the most recognised brands in the world, and with that comes a responsibility to keep evolving,” says Arnab Roy, President of Coca-Cola Global Category. “This refresh is about being clearer and more consistent in how we show up, wherever people experience our brand. By building on the things people already know and love, we’re creating a stronger foundation for growth while staying unmistakably Coca‑Cola.”
Coca‑Cola Zero Sugar design is evolving to draw from the iconic heritage of Coca‑Cola with its own distinct visual cues: larger “Zero Sugar” text, a prominent black Dynamic Ribbon on cans, and a black bottle cap on PET packaging.
Rapha Abreu, Global Vice President of Design at The Coca‑Cola Company, adds, “For over a century, Coca‑Cola has been a global symbol of optimism and authenticity. Now, with one seamless visual identity, we can deliver one recognisable brand experience to consumers.”
To support the global rollout, Coca‑Cola has introduced a new immersive Brand Center alongside tech-powered Design Intelligence tools. Built for Coca‑Cola’s internal design and marketing teams, as well as the wider network of agency partners, these new tools support governance, craft, and consistency at scale.
