Dubai motorists can flaunt personalized number plates, with images of Burj Khalifa and Emirates Towers, by the end of the first quarter of 2013. As part of the initiative of Roads and Transport Authority (RTA), number plates will now have images of major Dubai landmarks. Car owners can select their choice of landmarks and can hold the personalized plate for the duration of five years, after which they will have to renew the contract.
Ahmed Bahrozian, CEO of RTA Licensing Agency, said: “This step is intended to offer an opportunity for vehicle owners to pronounce their interests, inclinations and aspirations through rolling out plates featuring picturesque images of Dubai icons; which will also enhance the concept of number plates. The RTA has opted to embark on this step as a means of revamping number plates in response to the interests & aspirations of customers, in a step considered the first of its kind in the region.
“The RTA is always keen on boosting the calibre of service offering to all community segments through introducing best-in-class products & solutions for the benefit of wide spectrums of the community in Dubai Emirate,” added Bahrozian.
“Adding an image to vehicular number plates is a separate process at its own right where the selection of one of RTA-approved icons for fitting on a licensing plate rests on the client himself or herself against a special fee approved for this purpose. The RTA caters to designing and producing the plate owned by the customer on which the selected image is printed. The Licensing Agency will offer provisional images in the initial stage replicating Dubai landmarks. It remains to be said that adding an image to the vehicle plate is an optional exercise resting on the vehicle owner’s preference,” he explained.
“The initiative intends to add a visual enhancement to plates of vehicles registered in Dubai to meet the needs of a segment of customers who are fond of acquiring plates distinguishing them from other road users. Furthermore, it generates an additional source of income for the RTA besides offering a majestic touch to the quality of services offered to the public.”
Motorists can apply for this facility only through RTA’s online application system and once registered, the plates will be delivered in 1-2 weeks.