Canon Middle East Conference was held recently in at Fairmont The Palm under the theme of ‘Steering to Our Vision’. Canon’s Partner Conference brought together over 100 partners from 45 countries in the Middle East, North, West and East Africa region and presented a platform to unveil Canon’s business strategies, objectives and latest innovations for 2014. A series of presentations and forums were held to focus on key areas including defining product segments, sharing best practises and opportunities to capitalise on increased demand for imaging innovation and connectivity. Also opportunities to create value in the market through diversifying the innovative product offering, focussing on managed print services (MPS) and enhancing online activities were discussed as well.
Anurag Agrawal, Managing Director, Canon Middle East said: “Our annual partner conference is one of the most important events for Canon Middle East as we strengthen our efforts towards driving mutual business success, and ultimately work towards better serving our customers. Canon will continue to focus on regional growth, and aims to increase our market share through diversifying the product offering and meeting the demands of fast growth businesses. This will be led by investments in our core strengths of enabling increased connectivity, cross media imaging, managed print services and the most innovative technology. We will also build on previous investments covering colour and mid-high segment products and driving efficiency in after-market sales.”
Canon aims at capitalising on the growth in internet users in MENA, currently estimated at over 72.5 million, and industry projections that the value of mobile commerce could reach US $4.9 billion by 2015.
A huge growth opportunity lies with the current 66 per cent of internet users who research products and services online and roughly 30 per cent who make online purchases.