After serving Africa and the Middle East for three decades, the regional team from BOBST gathered on 4th October to welcome the Swiss Ambassador to Tunisia and Libya Josef Renggli, BOBST Group of Directors including CEO Jean-Pascal Bobst, local dignitaries and officials, and VIP customers in a celebration on this momentous occasion.
Held at the beautiful Four Seasons Hotel Tunis, the event was an opportunity to take stock of the many memorable achievements and to share the company’s strategy for the future.
As a global provider of processing, printing, and converting equipment and services in the label, flexible packaging, folding carton, and corrugated sectors, BOBST has a local presence in most regions worldwide. The African and the Middle Eastern countries have enjoyed direct sales, service, and support since a regional office was first established in 1992 in Tunisia.
Over the years, BOBST Africa & Middle East (BAM) has expanded further with the establishment of new offices in Cairo (Egypt) in 2000, Dubai (UAE) in 2006, and Lagos (Nigeria) in 2016. The company has experienced considerable growth over that time, both in terms of human resources – with more technicians, sales representatives, sales and service administration staff employed to better support customers at local level – and in turnover, due to the BAM team’s ability to adapt and implement the group’s overall vision.
“We are celebrating the anniversary of this regional subsidiary through 30 years of presence offering geographical and cultural proximity. Together we can enjoy this moment and remember the multiple steps of growth for BAM as we share the strategy for our development at the next level,” says Jean Chavanne, General Manager BOBST Africa, Middle East, Türkiye & Caucasus.
“Each of these key geographic areas comes with their own challenges, as well as varying opportunities for growth, which requires local experts and local knowledge to leverage the true potential with BOBST equipment and services,” adds Chavanne.
“We are proud to continue bringing our future vision of packaging to these markets with more automation, increased digitalization, closer connectivity, and more sustainability for greater business success,” he concludes.