Xerox, a global leader in document technology and services grabbed lot of attention at the Gulf Print and Pack show with the launch of their latest offering Xerox Colour 800i/1000i which has already found its first buyer at the event.
Chris Govier, General Manager Middle East Operations of Xerox spoke exclusively to ME Printer about his new role in the Middle East and his views on the market and competition Chris Govier was previously working in the Eastern European territory for the past three years before he got the challenging opportunity to be part the .Middle Eastern operations Govier stated that he is still new to the market.
”It is an exciting time for the region. I have been entrusted with the responsibility of the performance and operations for the region. The level of sophistication has increased. Many customers are more aware than they ever were and that’s because of the advent of globalization,” said Govier.