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WrapFest 2024 Returns to Silverstone Amid Market Boom

WrapFest, the dedicated show for the vehicle and surface decoration community, will return to Silverstone – the legendary home of the British Grand Prix and MotoGP events – this year, running from 3-4 October, 2024. After the highly successful inaugural event in spring 2023, leading market suppliers will return to the British circuit to display and demonstrate the latest products for the vehicle and graphics industry, from software and tools, to substrates and finishing.

Organised by FESPA, the exhibition promises to be a hub for growth, networking, and innovation within the wrapping and customisation industry. WrapFest draws in a diverse crowd of attendees including vehicle wrappers, installers, race teams, fleet businesses, agencies, printers, sign makers, surface decorators, and detailers, ensuring that participants from all backgrounds find value in its offerings.

The 2024 edition is set to return as the industry continues to flourish, with the automotive wrap films market expected to reach a value of over $25 billion by 2030, with Europe a key region for the industry.

Once again, a range of experts from the world of design, materials innovation, and installation will collaborate with WrapFest in developing the agenda and activities across the two days, with the show built around attendee interaction.

The audience will be kept enthralled by some of the programme’s key highlights, including World Wrap Masters UK – the UK leg of the global wrap competition, the winner of which will qualify to compete in the World Wrap Masters Series final in Berlin; Wrap Talks – a two-day programme offering attendees insights into the latest industry trends; Wrap Party – a bigger and better opportunity to network with wrap leaders as a night to remember; over 50 live demos to get hands-on with the latest materials and tools, while learning productivity hacks from learning partners such as The Wrap Institute; Simulator Racing to see who’ll be the fastest wrapper round a virtual track of Silverstone, with prizes to be won; and the quick-fire Wrap Warrior format for everyone to test their nerve and skills.

Building on the success of the inaugural 2023 edition, WrapFest 2024 will place a heightened focus on education and training. Recognising the growing demand for skill development in wrapping, detailing, and the automotive industry, WrapFest has partnered with The Wrap Institute as the official learning partner to deliver comprehensive training through workshops, seminars, and hands-on demonstrations. At the show, The Wrap Institute team will share their expertise, developed from years of global installation experience, to provide interactive sessions on the latest techniques, materials, and trends in vinyl installation, supporting seasoned professionals and newcomers alike on building their skill set.


With over 50 exhibitors and 75 brands expected to participate, including 3M, Grafityp, HP, and Metamark, WrapFest 2024 promises to showcase a wide array of business opportunities, products, tools, and solutions from vinyl installers and business owners. From cutting-edge materials to innovative equipment, exhibitors will offer a comprehensive range of resources such as architectural film, colour change film, printed paint protection, and window tints to help installers stay competitive and efficient in today’s market.

The latest developments in the space include colour changing pain protection film (PPF). Textured vinyl wraps are also going to be one to look out for in 2024, with exhibitors showcasing the latest textures available at the expo.

WrapFest showcases a wide range of products, tools, and solutions for vinyl installers, offering visitors access to the newest innovations and technologies from its exhibitors and sponsors. From cutting-edge materials to cutting tools and equipment, exhibitors at WrapFest present an open source of resources to help installers and business owners stay competitive and efficient.

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