EFI™ announced that Visual Impact, a Casablanca, Morocco-based printing company chose the opted for a ann EFI VUTEk GS2000LX wide format printer.
Started in 2000 Visual Impact was among the first digital printing companies in Morocco. It now employs about forty people and has greatly diversified its offerings. “Over the years we have expanded our skills and developed completely integrated visual communication production”, explained Nabil Mikou, founder. Visual Impact is now able to provide A to Z management of projects that include the production of structures, stand layout, signs, vehicle decoration, flags and bunting, etc. “With the arrival of presses from China, we have seen a fall in prices and drop in average printing quality. For us, there was no question of standing strong in the digital market. We have chosen to differentiate ourselves by providing added value and high quality. This is why we took the advice of Saga Digital and invested in an EFI VUTEk GS2000LX.”
Visual Impact, is and active throughout the African continent, works for both agencies and advertisers in sectors as varied as banking and insurance, cosmetics, food, oil and vehicle dealerships, as well as small shops, schools and local authorities.
“The VUTEk has allowed Visual Impact to attack new markets with very demanding colour-rendering requirements: events, stage decoration, photo exhibitions, interior design. We mainly use innovative new substrates, such as honeycomb cardboard, that are still not found very often in Morocco. It’s another way to differentiate ourselves,” remarked Mikou