Multinational food packaging and processing company Tetra Pak signed an agreement with Baghdad-based Alssad Company for Food. The $12.3 million deal was signed on the sidelines of the recently concluded Gulfood Manufacturing held in Dubai.
The agreement will make Alssad the first Iraqi company to produce high-quality packaging for tomato preparations and beans using Tetra Recart cartons, which are innovative, consumer-friendly, future-ready, and having one of the most economical packaging designs. Production is expected to begin in 2024.
Niels Hougaard, Managing Director Tetra Pak Arabia Area & Tetra Pak Export, says, “We are delighted that this agreement will provide Iraqi consumers with an easy to use, sustainable packaging solution. Tetra Recart is an innovative, future-proof packaging solution for shelf-stable foods, which serves the evolving needs of consumers, food producers, distributors, and retailers. Tetra Recart’s lightweight cartons don’t just look good on a shelf, but is easier to package, store, and open.”
“From the consumer’s point of view, it is a practical, modern, safe, and natural alternative to tin cans. For Alssad, it offers size-flexible lines, allowing a smaller factory footprint, reduced warehousing requirements, and lower operational costs. From an environmental aspect, it offers a solution made from at least 69% responsibly sourced, renewable materials, which are 100% recyclable,” adds Hougaard.
Ghassan Sabeen, Managing Partner at Alssad, comments, “Alssad carefully selects innovative, efficient, and sustainable solutions to supply the Iraqi consumers with quality products that cater to different needs. The Tetra Recart project marks a milestone for Alssad stepping into food production by utilizing the latest technology and one of the most innovative packaging solutions in the industry.”