Al Mariya opts for Cutting-edge HP Latex Printer from Signtrade

Al MARIYA  stands as a reputable printing and production house situated in Abu Dhabi, United Arab Emirates. With over two decades of experience in the printing industry. The company  has garnered extensive expertise in various facets, including branding, large format digital printing, vehicle graphics, signage services, and more.

The company has recently acquired a brand-new HP Latex Printer from Signtrade, showcasing its dedication to utilizing cutting-edge equipment and its commitment to embracing environmentally friendly solutions. For insights into the company’s recent investment and its upcoming plans, we conducted an interview with Satish Daniel, the Managing Director of Al Mariya.

Can you share some insights into the journey of Al Mariya Design Spot, and how the company has evolved over the two decades it has been in the printing industry?

Al Mariya Design Spot commenced its journey as a small printing unit and has since grown and evolved significantly over the past two decades. Through strategic expansion, continuous technological updates, and a steadfast commitment to quality, the company has become a prominent player in the printing industry. A key driver of this growth has been the judicious acquisition of cutting-edge equipment, coupled with a commitment to continuous updates in accordance with evolving industrial standards. Notably, Al Mariya Design Spot has successfully retained its customer base, reflecting the trust it has cultivated over the years. This journey underscores the company’s resilience, adaptability, and unwavering pursuit of excellence in the dynamic field of printing.

What motivated the recent purchase of the HP Latex 800 printer, and how do you anticipate it will enhance the company’s capabilities in large format digital printing?

The recent acquisition of the HP Latex 800 printer was motivated by our commitment to delivering top-class quality to our customers. This cutting-edge technology is a green solution that has demonstrated its excellence in the market and aligns with our extensive research, affirming its reliability and performance.

Anticipating its impact, we expect the HP Latex 800 to significantly enhance our capabilities in large format digital printing. The superior quality it offers will empower us to deliver exceptional prints that are sustainable, meeting and exceeding the expectations of our clientele. The depth and quality of canvassing have been enhanced through the utilization of the machine. This strategic investment aligns with our goal of staying at the forefront of technological advancements in the industry and providing unparalleled value to our customers.

You purchased HP Latex 800 printer through Signtrade. How has the partnership with Signtrade contributed to the seamless integration of this new technology into your printing operations?

Our longstanding collaboration with Signtrade, spanning over two decades, has been integral to the recent acquisition of the HP Latex 800 printer. This enduring relationship, marked by the procurement of most of our machinery through Signtrade, has consistently provided a positive and reliable experience.

The established rapport and history of successful acquisitions have contributed to the seamless integration of the new HP Latex 800 printer into our printing operations. With a proven track record of efficient collaboration, we anticipate a continuation of the positive experiences and support from Signtrade in maximizing the benefits of this advanced technology. Overall, the partnership with Signtrade has played a pivotal role in facilitating the smooth assimilation of the HP Latex 800 printer, reflecting the ongoing success of our collaborative endeavors in the realm of printing technology.

In collaborating with Signtrade for the acquisition of the HP Latex 800 printer, what specific support or expertise has Signtrade provided, and how do you envision this collaboration benefiting Al Mariya Design Spot’s overall growth and success in the printing industry?

Our collaboration with Signtrade for the acquisition of the HP Latex 800 printer has been marked by a consistent provision of proper and prompt service. The experienced staff at Signtrade has demonstrated proficiency in training our team on machine operations and troubleshooting.

This 20-year partnership has fostered a strong bond between the management teams of both organizations. Signtrade’s dedicated and experienced engineering support, particularly their responsiveness when called upon, has consistently delivered superlative service. Envisioning the future, we anticipate that this collaboration will significantly contribute to Al Mariya Design Spot’s overall growth and success in the printing industry. The expertise and support provided by Signtrade align with our commitment to excellence and technological advancement, positioning us favorably for continued success.

Al Mariya Design Spot is known for its expertise in offset printing, digital printing, and vehicle graphics. How do you balance and integrate these different printing services to meet the diverse needs of your clients?

Al Mariya Design Spot’s reputation for expertise in offset printing, digital printing, and vehicle graphics is founded on our commitment to comprehensively address our clients’ diverse printing needs. Our aim is to offer a one-stop solution for all printing requirements, and to date, we have successfully achieved this objective.

To balance and integrate these different printing services, we focus on strategic planning and investment in infrastructure. Our current efforts involve building the necessary infrastructure to meet the growing demand for our services. Currently under the same management, we have a separate offset print production unit called Peacock Prinitng Press in Abu Dhabi. Looking ahead, we are in the planning stages for additional production units in Abu Dhabi, aiming to extend our reach and cater to an even broader clientele. This forward-looking approach ensures that Al Mariya Design Spot remains well-equipped to provide a seamless and integrated suite of printing services, effectively meeting the evolving needs of our clients.

With a focus on branding, how does Al Mariya Design Spot stay innovative and keep up with the latest trends and technologies in the rapidly evolving printing industry?

Al Mariya Design Spot maintains its commitment to innovation and staying abreast of the latest trends and technologies in the dynamic printing industry through a dedicated in-house research team. Comprising both graduates and experienced staff members, this team is entrusted with the responsibility of tracking industrial trends and technological advancements. Within the large format digital division alone we have more than 65 staff members ready to serve clients’ needs.

Their role extends beyond observation, as they actively contribute to the development of strategies that are not only aligned with the latest trends but also relevant to the evolving needs of our clients. This structured approach ensures that Al Mariya Design Spot remains at the forefront of the branding landscape, offering innovative solutions that resonate with contemporary market demands.

Abu Dhabi is a dynamic market. How has the company adapted to changes in the market and what strategies have been employed to maintain a strong presence in the industry?

In navigating the dynamic market of Abu Dhabi, Al Mariya Design Spot has maintained adaptability through a strong social commitment and client engagement across various platforms. Our presence is primarily established through client referrals, with satisfied clients recommending our services to their associates. Active participation on social platforms, both in social and environmental spheres, further contributes to our visibility and influence within the market. This strategic approach ensures that Al Mariya Design Spot continues to uphold a robust presence in the industry.

Could you highlight some of the significant projects or campaigns that Al Mariya Design Spot has been involved in, and how these experiences have contributed to the company’s success?

While specific client details cannot be disclosed, Al Mariya Design Spot has been actively engaged in numerous significant projects within both the private and government sectors. Our contributions to these projects, particularly in the realm of branding, are prominently visible in the day-to-day surroundings of Abu Dhabi. These experiences collectively contribute to the success and recognition of Al Mariya Design Spot within the industry.

The printing industry has seen a shift towards sustainability. How does Al Mariya Design Spot incorporate environmentally friendly practices in its printing processes, especially with the addition of new equipment like the HP Latex 800 printer?

Al Mariya Design Spot actively embraces sustainability in its printing processes, particularly with the introduction of the HP Latex 800 printer. We prioritize recycling and the utilization of recycled materials, especially within our offset unit. The acquisition of the HP Latex 800 is rooted in its quality and environmental friendliness, featuring green-certified ink with reduced chemical content. This technology enables wallpaper printing without the emission of toxic paint, aligning with our commitment to environmentally friendly practices in the printing industry.

The HP Latex 800 printer provides notable environmental benefits, including the use of water-based latex inks with lower VOCs, reducing air pollution. It operates with energy efficiency, featuring quick start-up times. The latex inks are non-hazardous and produce minimal odor during printing, contributing to a safer and more comfortable working environment. The printer’s versatility allows for the use of recyclable materials and reduces waste. Additionally, it supports the production of PVC-free wallcoverings, promoting sustainability in printing practices.

What sets Al Mariya Design Spot apart from other printing and production houses in the region, and how does the company ensure a high level of quality and customer satisfaction?

Al Mariya Design Spot distinguishes itself through a stringent monitoring system that ensures quality is maintained consistently throughout the entire production process. Placing customer needs and satisfaction at the forefront, we provide thoughtful options tailored to their purposes, ensuring alignment during execution. As a designated 3M Select Graphic Provider, we guarantee the provision of top-tier prints. The new HP Latex printer, enhancing print life, facilitates an extended warranty for vehicle graphics, adding to the convenience of our offerings. Our commitment to transparency extends to allowing customers to preview the final product before commencement, reinforcing our dedication to delivering exceptional quality and customer satisfaction at all times.

As a managing director, what do you see as the biggest challenges and opportunities for Al Mariya Design Spot in the coming years, considering the rapidly changing landscape of the printing industry?

As the Managing Director, the foremost challenges and opportunities for Al Mariya Design Spot in the upcoming years revolve around the simultaneous pursuit of expansion and customer satisfaction. The intricacies involve substantial recruitment and training efforts. The primary goal is to navigate this expansionary phase while upholding the highest standards of quality and preserving the trust of our valued customers.

Can you provide insights into any future plans or expansions for Al Mariya Design Spot, and how the company envisions staying at the forefront of the printing and production industry in the UAE?

Al Mariya Design Spot is strategically expanding to meet growing customer demands, with a focus on providing optimal and expedited services. Anticipating a launch within the first quarter of 2024, our upcoming production unit is part of a comprehensive plan for further developments. These initiatives are designed to position Al Mariya Design Spot at the forefront of the printing and production industry in the UAE, ensuring the delivery of top-notch services with a swift turnaround for our valued customers.https://largeformat.hp.com/mea/contact/contact-expert?bmtid=SEMAHQ-FY24-GSB17555-2&jumpid=em_ae_em_mk_ot_cm017555_co_ot_meprinterpro

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