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drupa Imaging Summit: Value of AI in Printing & Imaging

At this year’s drupa (May 28 to June 7), Messe Düsseldorf will present the drupa Imaging Summit for the first time as part of the ‘drupa next age’ event series: Top-class speakers from renowned companies will give 20-minute keynote speeches and panels on the most important topics at the interface between imaging technologies and printing. This includes, in particular, the potential offered by the use of AI.

The imaging industry has come a long way in the last few decades. The shift to digital photography and workflows, and now the new big challenge of AI, are transforming the value creation of creators, companies, and the industry. Along with many challenges, the new tools also create new opportunities and business areas.

At the drupa Imaging Summit, one of the main themes will be the big trend topic of Imaging Artificial Intelligence, to learn about the current status and tools, discuss new product ideas, and ways to enhance images for better prints.

How Artificial Intelligence (AI) is Revolutionizing Image Creation

Dennis Oberfeld

Dennis Oberfeld, Customer Engineer, Infrastructure Modernisation at Google Cloud, shows how AI is supercharging the image creation process. The participants delve into Google’s powerful AI solutions, demonstrating how they streamline workflows and produce stunning results. Learn about upscaling, watermarking, and more – practical tools (not only) for print businesses and creatives alike. Oberfeld is passionate about enabling digital transformation, working closely with clients to understand their unique needs and implement tailored cloud strategies for optimal business outcomes. Prior to Google Cloud, he spent nearly a decade at SAP driving cloud adoption for enterprise customers.

Image Generation via Artificial Intelligence: Tools & Workflows

Andreas Jürgensen

Andreas Jürgensen, Co-founder AI Imagelab, gives an overview of what is the current status of AI-generated images. Jürgensen gives a brief insight on programmes that are currently relevant and the ones to keep an eye on, the processes in which AI-generated images are currently being used, and the fields of application that are becoming relevant. The presentation will be illustrated with application and image examples. Jürgensen is a photo engineer and has been working in the photo industry since 1993. His company operates Germany’s largest network of photo communities. At the end of 2022 he started to work with artificial intelligence and its use for image generation. Together with Adrian Rohnfelder he started AI Imagelab, a news blog about everything related to AI generated images and videos.

AI Unveiled: Navigating Past, Present, and Future in Photo Print Innovation

Sarah Lefebvre

EyeQ Imaging Inc., the creators of Perfectly Clear, the leading imaging software, shows the remarkable advances AI has made in recent years, as Sarah Lefebvre, Director of Marketing at EyeQ, connects today’s applications of AI to real-world use cases and their impact on the printing industry. Be prepared to delve into the exciting possibilities of the future as she unravels the transformative impact of AI on photo printing. Don’t miss this opportunity to explore the intersection of innovation and practicality at the forefront of AI technology.

Lefebvre is on a mission to help businesses achieve optimal photo quality. As Director of Marketing at EyeQ, she focuses the company’s core message on the ROI businesses can achieve with Perfectly Clear, its automated photo and video editing technology.

The Influence of AI on Future Print Products

Adrian Rohnfelder

In this highly illustrated and entertaining short presentation, Adrian Rohnfelder, Co-founder AI Imagelab, outlines possible print products of the future as a result of the new generative AI capabilities, including changes through AI support of existing products, key social media drivers such as pets and selfies for a flood of AI-generated images, and possible consumer desires for 2D, 3D, and 4D printing.

Rohnfelder studied business administration, worked for a long time as a freelance management consultant, and made photography his profession in 2017. He has already won several awards, published in renowned publishing houses, and appeared as a speaker at well-known events. At the end of 2022, he discovered artificial intelligence as a fantastic creative tool. Rohnfelder has published on the subject in magazines and has been working as a trainer since the beginning of 2023. Together with Andreas Jürgensen, he founded AI Imagelab in mid-2023 as a platform for AI-generated images and videos.

Viesus: Prints Enhanced in the Blink of an AI

Servi Pieters

Dealing with thousands or even millions of images daily for printing? Do you often find these images lacking in quality or pixels? Are you facing lost time, complaints, and missed opportunities? Discover the behind-the-scenes algorithms used by leading names in the photo printing industry to minimize suboptimal prints. Presented by Servi Pieters, Founder and CEO of Viesus, this talk reveals how AI algorithms improve image print production, delivering quality without the need for manual intervention.

As Founder / CEO, Pieters leads Viesus in further developing AI and making it available on various platforms. In October 2022, he founded AG, driven by innovation with the application of generative AI technology in a webapp to print personalized and unique AI generated artworks.

The drupa Imaging Summit presentations will take place on the dna stage on 30-31 May, 2024, in Hall 7.

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