The Need to Go Beyond CMYK

Keypoint Intelligence announced the launch of a new study entitled CMYK Plus: Commercial Printing Demand, Needs and Opportunity Assessment. This research will define the market demand for services that go beyond CMYK process color including white ink, neon colors, metallic inks, spot color capability and colors for security.

“Print service providers (PSPs) need to differentiate more than ever,” commented Riley McNulty, Group Director, at Keypoint Intelligence. “Vendors have increased their product offerings to enable PSPs with capabilities that go beyond CMYK. This study will answer key questions around the demand of CMYK Plus capabilities and how much value it provides for both PSPs and end customers.”

This new multi-client study will explore the demand and need for going beyond CMYK through extensive research with print service providers in the US, UK, France, Germany, Benelux and Nordics. Study objectives will include:

  • Measuring the importance of providing CMYK Plus capabilities to business customers who purchase printing services
  • Identifying “must have” capabilities by application and type of effect
  • Explaining the primary challenges related to selling CMYK Plus services to customers
  • Determining the current incidence of providing these services
  • Examining PSP purchase intentions and demand drivers
  • Identifying core areas of objection among non-adoptions

Participation methodology will include a web-based survey to 115 respondents in the US and a computer-aided telephone survey to a total of 115 respondents from the UK, France, Germany, Benelux and Nordics. Desk research will leverage Keypoint Intelligence’s prior quantitative and qualitative research as well as discussions with industry stakeholders.

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