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Paperworld, Gifts & Lifestyle Middle East to Go Green

The Middle East and Africa’s dedicated dual trade fair for paper, stationery, office supplies, and gifts, accents, and lifestyle products, will arrive in Dubai with double digit growth this year, in a regional industry landscape where sustainability will take centre stage.

Paperworld Middle East and Gifts & Lifestyle Middle East will run from 15-17 November, 2022, at the Dubai World Trade Centre (DWTC), collectively hosting more than 275 exhibitors from 40 countries. That’s a healthy 40% increase of exhibitors over 2021, when the two shows made their long-awaited appearance having bypassed 2020 after COVID-19 brought in-person events to a full stop.

Paperworld Middle East

The positive response from the 200 exhibitors and more than 5,000 visitors from 100 countries in 2021 enticed organiser Messe Frankfurt Middle East to add an extra hall at the venue this year, with available exhibition space all but fully booked.

Both events will again put the spotlight on exhibitors’ eco-friendly credentials, in particular Paperworld Middle East, which returns for its 11th edition with Project Sustainability, a dedicated section where exhibitors will present their sustainably sourced and manufactured wares with environmental consciousness at the core.

Paperworld Middle East

“Traditionally, the Middle East has been known for its high consumption levels, but we’ve seen for some time now a noticeable shift in consumer behaviour with a greater emphasis on being environmentally responsible,” says Syed Ali Akbar, Show Director for Paperworld Middle East and Gifts & Lifestyle Middle East.

“Project Sustainability gives manufacturers the opportunity to showcase their ‘green’ products and eco-ethos in a region where governments are setting new environmental regulations to reduce carbon footprints,” adds Akbar.

Paperworld Middle East

One of the companies championing eco-friendly products is WZ Eurocopert from Poland, which produces more than a billion envelopes annually and is among the world’s largest and most environmentally conscious envelope manufacturers. “We have more than a dozen technologically advanced machines through which we manufacture our envelopes, ensuring our strict environmental policies are adhered to throughout the whole product line process,” says Wojciech Zukowski, Member of the Board and Sales and Marketing Director at WZ Eurocopert.

“It’s great to see Paperworld Middle East take extra steps in promoting the importance of sustainable practices, and we can’t wait to showcase our latest range of eco-friendly products to the regional market,” adds Zukowski.

India-based Kalpataru Papers will also highlight some of their latest eco-packaging solutions. “This year, we will showcase our eco-friendly food packaging alternatives, as well as a recyclable paper range used in both office supply and packaging industries,” says Kalpataru’s Director Dipesh Laddha.

“The whole mind-set around eco-friendly products has changed completely. As a business, we have had to become more innovative with our approach and have invested heavily in identifying and sourcing the highest quality eco-friendly materials for our products,” explains Laddha.

Meanwhile, the 2nd edition of Gifts & Lifestyle Middle East will take place with a big jump in international participation following a spectacular debut in 2021, where business deals were closed and new partnerships forged.

With more than 75 exhibitors (complementing Paperworld Middle East’s 200-plus exhibitors), the dedicated event for gifts, accents, and lifestyle products will host national pavilions from Bangladesh, Hong Kong, India, Lithuania, Russia, South Africa, Turkey, and Zimbabwe.

Paperworld Middle East

The show’s steady rise signals a boost in corporate gifting as the world emerges from the global pandemic. A study by US-based Coresight Research put the value of the global corporate gifting market in 2021 at $242 billion with an annual growth rate of 8% up to 2024. The study also identified that around 60% of the corporate gift total would be spent on gifts to clients and partners outside the organisation and the remaining 40% on internal employee recognition and awards.

“Gifts & Lifestyle Middle East reflects the changes in the market and looks towards the future. It shows a unique mix of ideas and products and provides a major platform for global trends, out-of-the-ordinary concepts, and inspiration for a successful business,” says Show Director Akbar. “The 2nd edition will present an eclectic mix of products, from corporate, designer, and promotional gifts to crystal wear, housewares, leather goods, and a dedicated section for babies, infants, and toddlers’ items,” he continues.

Playworld Village

Paperworld Middle East 2022 will also feature the Playworld Village replete with children’s toys and games; and the Hub Forum bringing together industry experts, leading analysts, and decision makers in e-commerce, digital, and sustainable trends to discuss and debate the way forward for the paper, stationery, office supplies, and gifting industries.

The annual three-day event will again feature the ‘Artistry Workshops’ in partnership with Dubai’s Funun Arts, welcoming artists, designers, teaching faculties from art schools, and other creative enthusiasts to learn and develop multiple creative skills including ancient Arabic calligraphy and acrylic painting.

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