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OKI- New printer, new revenue stream

OKI Europe are showcasing the industry’s first 5 colour, A3 digital LED printer, the ES9541, at SGI 2014 in Dubai, UAE. Targeted at the specialist graphic arts market, the ES9541 offers e spot colour in white or clear gloss, at a competitive price point, for short-run, digital, print-on-demand performance.

“OKI is extremely excited about the introduction of this pioneering new digital LED print technology which reinforces OKI’s focus on developing innovative technology to benefit businesses,” says Terry Kawashima, managing director, OKI Europe Ltd.

“The new ES9541 is an affordable, high definition printer that enables you to not only print the full range of process colours using CMYK, but also offers an additional fifth, spot colour, in white or clear gloss. Previously these processes could only be achieved through the use of expensive digital or lithographic printing equipment; now it is available to any creative business or reprographics studio, on demand, offering endless opportunities” Kawashima continues.

The ES9541 features print speeds of up to 50 pages per minute and a consumables capacity of up to 38,000 pages. The printer works with media sizes from A6 to SRA3 and banner lengths of up to 1.3m and transparent media.

The ES9541 builds on A3 and A4 white toner printers’ platform launched by OKI in 2012. At SGI2014 and together with its partners The Magic Touch and their heat transfer press, the OKI C711WT printer will be showing what it can do by producing graphics including white for dark t-shirt and material printing.

The white toner option enables a wide range of applications, including on-demand print on colour paper, POP/signage printing on transparent film, T-shirt print with transfer paper, proofing for design review, promotional merchandise and marketing documents. The main usage of clear toner will be for on-demand printing of high quality catalogues, manuals and photobooks, similarly for proofing and design reviews and spot colour ‘gloss’ for stunning and impactful marketing documents.

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