Brother’s Collaborative Approach a Global Hit at FESPA 2024
This year’s FESPA Global Print Expo in Amsterdam (19-22 March, 2024) proved to be a great success for Japanese multinational company Brother, especially due to its new approach in promoting collaboration between different product groups. With the large number of innovations that were on display at FESPA, the company also received loads of positive feedback from visitors.
One of the many new solutions was the introduction of DTE (Direct to Embroidery) printing. The exceptional feedback and enthusiastic response it received from visitors emphasized the potential for significant market acceptance and success in this area. Additionally, the presentation of two ‘powderless’ prototypes in the field of DTF (Direct to Film) printing showed the innovative direction in which Brother will be heading in the future.
Besides these ground-breaking advances, FESPA 2024 also served as a platform for the launch of new solutions from a wide range of product areas, including a button machine with a fully automated production process, all of which were well received by the global audience having a strong appetite for innovation and diversity in the market.
The spirit of collaboration and the energy shown by all participants at FESPA 2024 emphasises the strength of the industry and its limitless possibilities ahead.
