HP showcased a broad portfolio of its latest large-format products and solutions. The HP stand featured a custom-built lounge area decorated with latex printed materials, which demonstrates the printing capabilities of its latest products, catering to the interior design industry. HP’s latex printing technology allows for businesses to transform the walls of residential, commercial, and consumer spaces, offering a new innovation to interior designers and decorators. The installation on the stand was of a lounge room decorated with latex printed application. The floor graphic, canvas, wallpaper, window blinds and sofa synthetic leather and textile cushions were all printed, using the latex printing method.
New products showcased on the HP stand at SGI Dubai 2017 were the HP Latex 335 designed for high productivity and durability; HP Latex 560 and 570 designed for medium-to-large PSPs with increasing print volumes; the 64-inch HP Latex 560 and 570, which enable customers to manage a variety of print jobs and production peaks; HP Latex 1500 which provides fast turnarounds on a broad range of indoor and outdoor applications, including PVC banners, self-adhesive vinyl, textiles and double-sided prints; and HP PageWide XL 8000, which, based on HP Thermal Inkjet technology and HP PageWide XL pigment ink, is scalable to meet a wide range of application and performance requirements.
Michael Smetana, Head of Marketing, Graphics Solutions, HP Europe, Middle East & Africa said: “The interior & design industries are growing at considerable rates, with companies in the UAE spending up to Dh300 million, taking the top spot in the GCC on interior design expenditure. This proves there is great potential for manufacturers to introduce new and innovative technologies to meet this growing demand.”