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HP Introduces New Line of Products to ME Market

In a press meet, held ahead of GITEX Shopper April edition, HP gave a glimpse of their new line of notebooks, convertibles, desktops and printers.

“Consumers at the GITEX Shopper spring edition this April will have a fantastic line-up of HP products on offer through our retailers”, said Salim Ziade, General Manager, Personal and Printing Systems, HP Middle East. “Our new TouchSmart technology makes using our products easy and intuitive to use and with full ten finger sensing, ensures a thrilling experience. We have tied up with our retailers to offer great discounts, offers and very exciting deals during Gitex Shopper.”

The event took place at HP’s Total Care Center (TCC) on Sheikh Zayed Road. The Total Care Centre (TCC), which is the first of its kind in the Middle East, doubles up as a training centre where customers can access both free and paid services for upgrades, repairs and one-to-one advice from product experts.

HP has also designed HP Smart friend portfolio putting all the services and support that customers need in one spot. They could keep their product running at its best with Performance Plus Service, get their HP product back to its original state with the OS Reload Service, and transfer their data to a new HP product or external backup device with Data Migration Service

HP demonstrated the all new HP ENVY 23 All-in-one PC and the ENVYx2 hybrid PC, which is fully convertible. Top executives of HP also briefed about the advantages of the HP Ink Advantage series, which according to the company offers quality, reliability, speed and ease of use at a competitive price. HP says that the printers are equipped with AirPrint, allowing wireless and mobile printing from any Apple iOS device via a Wi-Fi network.

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