Digital PressEventsExhibitionsGulf Print and PackHeidelberger Druckmaschinen AGMiddle EastNewsUAE

Heidelberg ME to Display Latest Digital Presses at GPP 2024

Heidelberg Middle East has confirmed its participation in the upcoming Gulf Print & Pack 2024, scheduled for 9-11 January 2024 at the Dubai World Trade Centre. The event provides the perfect platform for Heidelberg to showcase its latest range of digital production presses equipped with the state-of-the-art Prinect Digital Front End (DFE). The much-anticipated exhibition promises to be a significant moment for the printing industry, as Heidelberg takes integration of digital and offset printing to the next level.

At GPP 2024, Heidelberg Middle East will unveil the new Versafire digital printing systems, including the Versafire LV and Versafire LP, each powered by the enhanced Prinect DFE. This groundbreaking technology ensures a flexible, standardized, highly productive, and intuitive combination of offset and digital printing technology, setting a new standard for print shops with hybrid workflows. The integration of these digital presses with Prinect DFE streamlines the production process, enhancing efficiency and quality in the print industry.


One of the highlights of this exhibition will be the Versafire LP, designed for cost-effective production of larger volumes and short runs. With a capacity of up to one million clicks per month, it is among the market’s most productive toner-based digital presses in the A3 format. Features like automatic register, calibration, inline colour measurement, and content monitoring ensure maximum reliability in production.

The Versafire LV, on the other hand, offers a fifth inking unit and a choice of seven spot colours, making it an ideal solution for a wide range of applications in short-run printing. With a high level of automation and upgrade options, the Versafire LV delivers outstanding flexibility and investment security.

The Prinect Digital Front End, developed in-house by Heidelberg, is the centerpiece of the new Versafire systems. This second-generation software supports the standardization of print shop production, enabling automation and pre-costing of all steps from job creation and preflight checking to colour management and impositioning. It follows the “two printing processes – one workflow technology” principle, allowing the complete integration of offset and digital printing into a single workflow.

Versafire LV

Moreover, Heidelberg Middle East offers a comprehensive ecosystem to its digital printing customers, including consumables, digital services, software, cloud-based solutions, training, and consultancy. This holistic approach provides significant added value and simplifies the entire printing process, with a single contact partner for all requirements.

General Manager Roger Nicodeme says, “We are thrilled to be part of Gulf Print & Pack 2024 and introduce our latest digital printing solutions to the Middle East market. Heidelberg Middle East is committed to providing cutting-edge technology and complete printing solutions to our valued customers. We believe that the Versafire digital presses and Prinect DFE will revolutionize the industry by taking digital and offset printing to the next level.”

Heidelberg Middle East invites attendees of Gulf Print & Pack 2024 to visit its booth to witness these innovative solutions and explore the future of printing technology. The company looks forward to a successful show and meaningful discussions with customers, partners, and industry professionals.

About Heidelberg Middle East:

Heidelberg Middle East is a leading provider of innovative print and media solutions, serving the Middle East region. With a legacy of pioneering print technology and a commitment to excellence, Heidelberg Middle East continues to revolutionize the printing industry, offering state-of-the-art solutions to meet the evolving needs of its customers.

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