Dubai-based digital-out-of-home (DOOH) media company Elevision – owners and operators of the largest DOOH network in the UAE – has announced a new partnership with London-headquartered VIOOH, a leading global supply-side platform for DOOH advertising, to enhance programmatic access to its premium screen inventory across the UAE and the UK.
The integration allows advertisers to access Elevison’s high-impact DOOH network through a wide range of demand-side platforms (DSPs), including Google’s Display & Video 360, The Neuron, and The Trade Desk.
As a pioneer in curated digital screen networks across premium urban environments in the UAE and UK, Elevision is redefining how brands engage with audiences in real-world spaces. The VIOOH partnership represents a major milestone in the UAE company’s journey towards a more measurable, intelligent, and dynamic media delivery.
“The move reinforces Elevision’s commitment to innovation and automation and expands its programmatic buying opportunities by adding an additional layer for advertisers looking to plan and activate omnichannel campaigns in real-time. There will be no disruption to existing clients – just more flexibility and greater control to add to Elevision’s robust direct sales offering,” says Elevision Founder & CEO Niall Sallam. “This partnership with VIOOH is an exciting step forward in our growth story. We’ve always believed in making DOOH smarter, more dynamic, and more accountable. VIOOH enables us to do that at scale while opening up both our UAE and UK networks to a broader range of buyers who value precision, speed, and data-driven results.”
Gavin Wilson, VIOOH Global Chief Commercial Officer, says, “The UAE is one of our fastest growing markets and a focus for expansion this year. This partnership not only strengthens our footprint across the region, but also in the UK too. With its premium network and strategic residential, commercial, and lifestyle communities, Elevision’s inventory combined with VIOOH’s real-time trading gives advertisers unique opportunities to target consumers, delivering consistent media value as well as growth internationally and locally.”
The partnership launches across all Elevision networks in the UAE and UK, with early interest already building among advertisers in key verticals such as luxury retail, automotive, finance, and tourism.
The Dubai media firm anticipates programmatic bookings to account for 5 to 7 percent of total revenue within the first 12 to 18 months. A strong Q4 is expected as brands increasingly seek real-time engagement opportunities across Elevision’s high-impact locations, including Bluewaters, DIFC, and Emaar communities.
The announcement also supports Elevision’s long-term international ambitions. Following its successful expansion into London in 2024, the company aims to match the size of its UAE footprint in the UK within the next five years.
“As the DOOH landscape continues to evolve, Elevision remains focused on delivering smarter media outcomes for property partners, advertisers, and the communities it serves – driven by technology, creativity, and global reach,” adds Sallam.
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