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Canon ME Partnership With Forefront Technologies


Canon Middle East, a global leader in imaging solutions, has announced a new partnership with Forefront Technologies that will cover the UAE, Qatar and Oman. The agreement is part of Canon’s focus on growing its offering in Document Imaging Management Systems (DIMS) in the region while also expanding business channels and becoming closer to customers.

Canon’s DIMS products gained a 3% market share in 2013 across the Middle East, North, East and West Africa. Canon ME is focused on gaining 4% market share in 2014 by diversifying the product offerings in the region. The recent partnership with Forefront Technologies as a distributor will focus on resellers of DIMS products, project development and indirect business with corporate, government and Independent Software Vendors.

Forefront Technologies is a major IT distribution operation that concentrates on document imaging hardware, storage systems and solutions in the region. Established in 1995, the company has grown with over 500 partners and a network of System Integrators, Value Added Resellers and Distribution Partners covering more than 20 countries throughout the Middle East and Africa.

Anurag Agrawal, Canon Middle East Managing Director, said: “By combining Canon Middle East’s product and market knowledge with the extensive network of Forefront Technologies, we aim to deliver hi-tech DIMS capabilities to meet the growing demands of the market while enhancing the overall business operations of our customers. There are local growth opportunities in the UAE, Qatar and Oman and the on-ground support of Forefront Technologies offers significant business potential to propose Canon products for document related projects.

“This agreement is in line with our 2014 vision to drive further growth through diversification and we will continue to pursue positive relationships with distributors. Expanding our business channels to focus on product offerings for targeted sectors such as banking, government or education will allow us to offer customized solutions and become even closer to our customers.”

Georges P. Mehchi, Forefront Technologies Managing Partner, remarked: “We have been extremely active in serving the Middle East and Africa markets for more than 18 years now. Over these years we succeeded to establish a strong market presence and have become an acknowledged force in the document imaging industry reaping to our credit, the largest distribution reference. Our partnership with Canon will help us in strengthening our strategy, provide our wide spread Reseller network across the region with a large and comprehensive range of DIMS products, which eventually will help grow our market share even stronger.”

Canon’s Document Imaging Management Systems can help optimize paper-handling tasks and improve information access while streamlining workflow, productivity and cost efficiency.


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