In a major move to bolster regional engagement, global packaging giant BOBST recently hosted its inaugural Experience Day (folding carton) in Istanbul, Turkey. The exclusive event gathered a premier group of Turkish converters to explore the latest innovations shaping the litho‑laminated packaging industry.
The event featured a live online demonstration of the EXPERTFOLD 165 A3, which highlighted the machine’s precision, flexibility, and production efficiency for today’s demanding converting environment. Alongside the EXPERTFOLD, the NOVAFLUTE and VISIONFLUTE systems were also highlighted for their ability to help converters achieve high-performance output and superior operational control.
The initiative aims to generate awareness and excitement around this differentiated engagement platform, emphasising BOBST’s commitment to delivering added value and strengthening relationships within the Turkish market. With growing interest in litho‑lam solutions, BOBST used the event to spotlight key trends influencing the industry, including productivity gains, quality enhancement, innovations in process automation, and sustainability. The company highlighted its capability to support customers end‑to‑end, from equipment performance to data‑driven services through BOBST Connect.
Reflecting on the event, BOBST Zone Business Director Arda Zambak says, “This Experience Day demonstrates our commitment to supporting customers with innovative, high‑value solutions that address real production challenges. By combining live demonstrations, expert knowledge, and direct interaction, we strengthen our partnerships and reaffirm our role as a long‑term partner to the Turkish packaging industry.”
Following the success of its inaugural session, BOBST has announced an expanded schedule of Experience Days set to take place throughout the year. The programme will span multiple industry segments, featuring additional dedicated events for folding carton, besides flexible packaging, corrugated board, and labels. These sessions are designed to provide customers with direct access to BOBST experts and cutting-edge technologies in focused, high‑value settings.
Designed as a high‑impact customer engagement platform, the Experience Day forms part of BOBST’s new framework to connect more directly with the market, featuring live online machine demos, expert presentations, application insights, and open discussions.
