Blue Rhine, a leading distributor of value added solutions for the signage, construction and fit out industries conducted a product seminar for premium German brands ASLAN and tesa, on June 09, 2015 at the Dubai World Trade Centre. ASLAN, a specialist for self adhesive films and tesa, the world leader in high performance tapes are represented in the MENA region by Blue Rhine. The seminar was attended by an exclusive set of audience from the industry.
Mr. Anand V. Joseph, Vice-President Sales and Product Management, Blue Rhine General Trading LLC, spoke about the objective he had, while planning this session and such similar sessions.
He said, “Our idea is to demonstrate the right and varied uses of the ASLAN and tesa range of products to our unique set of customers through these insightful sessions. We are also showcasing some of the new launches by both these world leaders”.
Mr. René Bourgeois, Key Account Manager, ASLAN and Mr. Ziad Al Dahleh, Business Development Manager, tesa Middle East delivered insightful presentations and showcased their new products to the participants.
ASLAN introduced the self adhesive glass decoration films, in three eye catching designs ‘Linen’, ‘Dot’ and ‘Snow’, of the new Illustra range. These films suitable for long term applications, with an outdoor durability of at least seven years, along with having the ‘Dry Apply Technology’ with fine air release channels, boasts of a scratch and solvent resistant design in addition to making it possible for the applicators to save significant amount of time during application.
ASLAN also introduced at the Seminar a new product showcased at the recently concluded FESPA in Cologne; a slip-resistant printable floor graphics film that does not require additional lamination.