Avery Dennison Receives USDA Certification for Adhesives

Avery Dennison, a global manufacturer of pressure-sensitive adhesive technologies, announced that it has achieved BioPreferred Certification from the USDA for two new hot melt adhesives. The certified adhesives offer brands new opportunities to promote sustainable packaging to their customers by replacing petroleum-derived products with renewable agricultural resources. In its 2030 Sustainability Goals, Avery Dennison announced that 100% of its standard products will contain recycled or renewable content by 2030. The company is also working toward a goal of net-zero emissions by 2050.

The USDA BioPreferred Certification program validates the biobased content of products through third-party testing. Certified products can promote their biobased content on product labels, providing consumers with reliable and accurate information on the sustainability of the products and packaging they are choosing. The availability of certified hot melt adhesives supports brand owners’ efforts to shift to materials that are better for the environment and more attractive to consumers without added costs. The new adhesives are also part of the flagship Sustainable ADvantage product portfolio, which enables circularity, improves environmental performance and facilitates transparency across the entire supply chain.

“Biobased materials have a number of benefits over the petroleum-derived materials they replace and increasing our use of this renewable resource supports our commitment to environmental leadership,” said Mark Miller, vice president marketing, Avery Dennison Label and Graphic Materials North America. “Our new hot melt adhesives are engineered to meet the needs of brands in fast-evolving industries, such as eCommerce and food and beverage, by delivering enhanced sustainability and improved cold temperature performance.”

New formulations with sustainable benefits

The new BioPreferred hot melt adhesives include the C4500 and C4510. Engineered for cold temperature performance, they are ideal for a broad range of food and beverage applications, including cold packaging, fresh meats, weigh scale, cheeses and functional beverages.

For converters, the new adhesives produce 40% less ooze, making them easier to use and increasing operational efficiency without compromising speed, conversion or dispensing results. Adding to the Avery Dennison portfolio of reliable pressure-sensitive adhesives, the C4500 and C4510 adhesives are ideal for use in applications with cardboard, low surface energy substrates, rough or difficult-to-adhere surfaces, and cold environments such as chillers and freezers.