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Al Murshed Switches From Traditional To Digital Print Technology

Al Murshed Advertising, a local print service provider in Qatar equipped with a range offset presses recently purchased a new  imagePRESS C6010 Colour Printing System from Canon Middle East.

Operating for the last two decades as one of the top advertising businesses in Doha, the company has expanded its business from traditional offset printing to digital printing with the installation of  the new press from Canon.

“Print service providers often find that the inflexible nature of traditional presses do not easily accommodate the demands of document customisation. Furthermore, the growing segment for small quantities of professionally printed documents within the advertising and marketing services industry with fast turnaround time is not cost-effective with traditional offset printing,” said Hendrik Verbrugghe, Marketing Director, Canon Middle East.

With its new kit, Al Murshed can now offer digital printing to their existing client base, whereas before they had to outsource the job.

“We’ve reviewed the product range from a number of different brands and found Canon’s imagePRESS C6010colour printing system to be superior in terms of the quality of print, flexibility and cost-efficiency. With this solution, we now have greater flexibility to fulfil client orders on a wide range of jobs, including saddle-stitched booklets, hard-copy reproductions, direct mail pieces, and marketing collateral which are all growing in demand in Qatar,” said Hassan Ibrahim, General Manager of Al-Murshed Advertising.

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